Awards 2025

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Uncommon Creative Studio

Leo Burnett

BBH

Saatchi&Saatchi

VCCP Group LLP

VML UK

Mother

Wieden+Kennedy

The & Partners London Limited

Havas London
1st

2nd

3rd

4th
Biscuit Filmworks
Riff Raff Films
Knucklehead
Anonymous Content
1st

2nd
Electric Theatre Collective

Time Based Arts
1st

2nd

3rd
Cabin Edit

Final Cut

Marsheen
1st

2nd

3rd
750MPH

String and Tins

Factory Studios
1st

2nd

3rd
Burger King - Bundles of Joy

Agency - BBH

Prod Co - Magna
Nils Leonard
Founder
Uncommon Creative Studio

Most Creative Agency 2025

1st

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5th

6th

7th

8th

9th

10th

Uncommon Creative Studio

Leo Burnett

BBH

Saatchi&Saatchi

VCCP Group LLP

VML UK

Mother

Wieden+Kennedy

The & Partners London Limited

Havas London

Most Creative Production Company 2025

1st

2nd

3rd

4th

Biscuit Filmworks
Riff Raff Films
Knucklehead
Anonymous Content

Most Creative Post Production Company 2025

1st

2nd

Electric Theatre Collective

Time Based Arts

Most Creative Editing House 2025

1st

2nd

3rd

Cabin Edit

Final Cut

Marsheen

Most Creative Audio Production Company 2025

1st

2nd

3rd

750MPH

String and Tins

Factory Studios

Creative Circle Gold Of Golds 2025

Is:

Burger King - Bundles of Joy

Agency - BBH

Prod Co - Magna

2025 Presidents Award

Nils Leonard
Founder
Uncommon Creative Studio

2025 full winners list

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Believe

Film - Cinema 1 - 2 minutes : SINGLE

Mother

KFC

The UK is in turmoil, and trust is at an all-time low. The weather betrays you. Politicians lie. Crisp packets are half full. But one thing has never let you down. Has always been reliable. Has always been perfect� Chicken� In these uncertain times, you can always BELIEVE IN CHICKEN.

GOLD

Believe

Film - Online Film 1 - 2 minutes : SINGLE

Mother

KFC

GOLD

Blademasters - Waiter

Film - Online Film 1 minute or under : CAMPAIGN

Pablo London

Wilkinson Sword

In a bold departure from its traditional advertising, the disruptive campaign cements Wilkinson Sword�s role as the ultimate challenger brand thanks to three tongue-in-cheek hero films that introduce a new brand character for the very first time. The campaign launch is a landmark moment for the Heritage brand looking to appeal to a younger target audience who are used to razor blade advertising that relies on celebrities looking uncomfortable in bathrooms.

SILVER

Wear Wool, Not Waste

Film - Film for Positive Change : SINGLE

Park Village

The Woolmark Company

�Wear Wool, Not Waste� leverages the horror genre as a metaphor to depict the fast fashion clothing crisis. By framing synthetic garments as zombie-like remnants of our past fashion decisions, the film intends to evoke an emotional and immediate response by depicting the scale of the synthetic problem, when left unchecked, returning to torment and haunt us. It launched globally in the US, UK, Australia and France in September 2024. By the end of the first week, the campaign had received over 14 million views, and over 30 million times in the first month.

BRONZE

Order Like stormzy

Film - Online Film 1 - 2 minutes : SINGLE

Prettybird Limited

McDonald's

McDonald�s and Leo Burnett UK tapped PRETTYBIRD director Paul Hunter to create the hero film for their new collaboration with rapper/singer-songwriter, Stormzy. As the scenes unfold, customers across the UK are inspired to order The Stormzy Meal. But there�s a playful twist: as they order, Stormzy�s deep and unmistakable South London accent echoes from their mouths as they, quite literally, �Order like Stormzy.� The campaign aims to celebrate the universal truth that everyone has their go-to McDonald�s order - even the biggest stars can�t resist a McDonald�s.

BRONZE

Home of Halloween

Film - Tactical Film : SINGLE (moved)

Publicis London

Tourism Ireland

At some point, thousands of years ago, people started wearing costumes to disguise themselves from spirits who walked the earth on the eve of Winter. It�s hard to know exactly how Halloween began, but we know it began in Ireland, and it might have gone something like this� It�s celebrated all over the world but only Ireland can claim its true origins. That�s why Tourism Ireland decided to tell the origin story, in 16mm black and white, letting the world know there�s only one Home of Halloween and firmly positioning Ireland as an alternative Autumn/Winter destination among international audiences.

BRONZE

Power Progress

Film - TV 61secs or over : SINGLE

Pulse Films

Tonal

Aube Perrie presents the future of fitness with his striking spot for Tonal, in collaboration with Ari Weiss� Quality Experience. Backdropped by a dark and gritty turn-of-the-century Victorian town, our hero desperately tries to break free from working out in the grueling past.

BRONZE

Usyk Vs Fury 2 'Reignited'

Film - Online Film 2 minutes or over : SINGLE

Riff Raff Films

Riyadh Season

Get ready for a clash of titans with a chilling twist! Tyson Fury and Oleksandr Usyk meet in the ring in a battle of champions, reimagined through an unforgettable boxing promo by Megaforce. Inspired by the style of a parody horror trailer, this promo combines cinematic flair, humour, and suspense to captivate fans worldwide.

GOLD

The Meal

Film - Charity/Public Service Film : SINGLE

Rogue

McDonald's

BRONZE

The Gifting Hour

Film - TV 61secs or over : SINGLE

Saatchi & Saatchi

John Lewis

The secret to finding the perfect gift? Knowing where to look. The 2024 John Lewis Christmas ad follows Sally on a last-minute quest, journeying through her memories to find the perfect gift for her sister. For the very first time, the store features in the story, putting the shopping experience at the heart of the narrative. Directed by Fran�ois Rousselet, the film ends with Sally returning to reality, sharing a heartfelt moment with her sister outside John Lewis as past and present merge. Instead of a typical Christmas cover, nostalgia is heightened with an original recording of Richard Ashcroft�s Sonnet.

BRONZE

Hate, Not in my Shirt

Film - Tactical Film : SINGLE

Saatchi & Saatchi

As the lead sponsor and Proud Supporter of the Home Nations teams, EE called on fans to remember what it truly means to wear the shirt. �Hate. Not In My Shirt� is a rallying cry for the nation to stand together ahead of Euro 2024, challenging hate in football. It celebrates the moments that make us proud to wear the shirt�while calling out the behaviour that doesn�t belong in it. Whether on the pitch, in the stands or at the pub - there�s no room for racism, misogyny, or homophobia in football. No room for hate. Not in my shirt.

BRONZE

Clocking Off

Film - TV 61secs or over : SINGLE

Saatchi & Saatchi

�Clocking Off� takes you from the greyscale grind of workplace dystopia, to the full-colour bliss of getting home, and being left to your own devices. Where EE's WiFi7 makes it possible for you to prioritise your own passion, when everyone else is already caning the internet. All set to Pet Shop Boys classic, �Left to your own devices�.

BRONZE

Sweet Suspicion

Film - TV 61secs or over : CAMPAIGN (moved)

Saatchi & Saatchi

Waitrose & Partners

What happens when the food is too good? It might go missing. Sweet Suspicion: A Waitrose Mystery is a Christmas �whodunnit� featuring an all-star British comedy with names such as Matthew MacFadyen, Joe Wilkinson, Sian Clifford, Dustin Demri-Burns, Rakhee Thakrar and Eryl Maynard. We didn�t make just one Christmas film. We made two. With Part 1ending on a cliffhanger, we gripped the nation and turned our viewers into detectives. An entirely integrated campaign, where we dropped daily clues, denials and red herrings. Gamifying Britain�s favourite time of year and adding a pinch of drama (and fun) to the festive season.

GOLD

Clocking Off

Film - TV 61secs or over : CAMPAIGN

Saatchi & Saatchi

This campaign brings four films to life, each crafted like mini music videos, set to iconic British anthems�turning emotional storytelling into a powerful mixtape of the UK. "Clocking Off" shifts from the greyscale grind of workplace dystopia to the full-colour bliss of home, where you're left to your own devices. "Parent Duty" helps chaperoning parents make it through the night with iPhone 16. "Playdate" captures the joyful chaos of kids taking over�until EE TV restores the balance. "Don�t Be Late" captures the push and pull of parents and teens navigating independence while staying connected.

SILVER

Don't Be Late (single execution from this camapign)

Film - TV 61secs or over : SINGLE (moved)

Saatchi & Saatchi

SILVER

Projecting Life

Film - Charity/Public Service Film : SINGLE

Special London

Tommy's | The Pregnancy and Baby Charity

We created Projecting Life for Tommy�s, to raise awareness of the charity�s groundbreaking research to tackle miscarriage and baby loss. Inspired by conversations with bereaved adults across the UK, the film reflects how pregnancy loss impacts lives not just in the moment but throughout the rest of their lives. In the story, a child skips through an urban park and we reveal through puddles that they exist only as a reflection, symbolising the profound absence felt after losing a baby. The film ends with hope as children�real and reflected�look up at a rainbow kite, signifying healing and possibility after loss.

GOLD

A British Original Period Drama

Film - Direct Film : SINGLE

Uncommon Creative Studio

British Airways

In 2024 - British Airways premiered its new onboard safety video, inspired by some of Britain�s famous period literature, TV and film and starring more than 40 of the airline�s colleagues. The film cleverly shows ladies and lords of the manor, as well as housekeepers and butlers going about their everyday lives in period Britain, before being abruptly interrupted by present-day British Airways colleagues demonstrating the safety briefing.

SILVER

The Family Portrait

Film - Cinema 1 - 2 minutes : SINGLE

Uncommon Creative Studio

JD Sports

Christmas is a time of rituals, some conventional and many unique. Whether it�s big family dinners or a cheeky takeaway with the boys. The holiday season means different things to different people. The Family Portrait is an authentic documentary of what this time of year means to people � from talent to real people � the cast blends into one as we watch these different festival traditions unfold. The film acts as an invitation to everyone to celebrate not only the families they are born into, but the friends and connections that they have found along the way.

BRONZE

The Family Portrait

Film - TV 61secs or over : SINGLE

Uncommon Creative Studio

JD Sports

SILVER

Ordinary is for Everyone Else

Film - TV 31 - 60secs : SINGLE

Uncommon Creative Studio

Beats

The Ordinary believes Black Friday sales can do more harm than good encouraging people to buy quickly vs. intentionally. So, The Ordinary provided a blanket promotion of 23% off all month long as well as a further act of commitment by closing down its website and physical stores on the day. To amplify these acts by the brand, the outdoor used luminous price tags and mimicked sales tactic language to expose the hidden truths behind these proposed discounts and deals - capitalising on minimal art direction and meticulously crafted copy.

SILVER

Money Never Felt Like Monzo

Film - TV 31 - 60secs : SINGLE

Uncommon Creative Studio

Monzo

The 60� hero film illustrates how Money Never Felt Like Monzo through a series of impactful comparisons � where negative and stressful feelings associated with money management are juxtaposed with empowering, positive emotions, with the latter enabled by banking with Monzo. In the film, frustrated arguments become loving embraces, and tarantulas turn into head massagers. As the pace of the ad increases, nails on a blackboard become a harpist�s gentle strums, while rowing in a barren lake � and getting nowhere � transforms into relaxing on a sunny beach.

GOLD

Squad Up

Film - TV 61secs or over : SINGLE

Uncommon Creative Studio

Supercell

Supercell�s party action mobile game, Squad Busters, launched globally with a star-studded commercial featuring Chris Hemsworth, Christina Ricci, Ken Jeong, Will Arnett and Auli�i Cravalho. The launch trailer saw the actors take on the personalities of iconic Supercell game characters that feature in the mobile game giant�s latest smash hit. Squad Busters is Supercell�s first global game launch in over five years and has been highly anticipated�quickly reaching 40 million pre-registrations, making it the fastest-ever mobile game ever..

GOLD

Squad Up

Film - Branded Entertainment, Fiction : SINGLE (moved)

Uncommon Creative Studio

Supercell

GOLD

A British Original Period Drama

Film - Film for other screens : SINGLE

Uncommon Creative Studio

British Airways

BRONZE

You Can Do It

Film - TV 61secs or over : SINGLE

Uncommon Creative Studio

B&Q

The main challenge with B&Q was to continue to grow brand preference, and do so by reminding the nation that B&Q empower them to improve their homes however they require. Consequently, we bought back the �You Can Do It� slogan - a slogan which has played an integral part in the brand's heritage. In a world that holds people back from believing �they can� - B&Q wants to silence this doubt and inspire action - encouraging people that they can do it.

BRONZE

Memory

Film - Cinema 1 minute & under : SINGLE

VCCP

Cadbury - Mondel?z

�Memory� marks the seventh year of Cadbury�s Generosity brand platform, a globally recognised campaign known for its heartfelt and emotional storytelling. The film tells a moving story of a daughter and her father, who reveals a lifelong hidden act of generosity. The father, living with dementia, doesn�t always recognise his daughter, but never forgets his love for her and is a reminder of the hidden sacrifices people make for their loved ones. �Memory� resonates with audiences by highlighting meaningful, relatable moments that celebrate the power of generosity whilst challenging industry conventions by focusing on small, quiet moments over action-packed narratives.

SILVER

Heirlooms

Film - Online Film 2 minutes or over : SINGLE

VML UK

Suicide & Co.

Suicide can echo across generations. In the UK: 36,000 people are bereaved by suicide every year. 1 in 3 of them will have suicidal thoughts. 1 in 10 of them will attempt to take their own life. As the devastating statistics show, when you lose a loved one to suicide, you�re more at risk of dying by suicide. The powerful film Heirlooms shines the spotlight on what happens after someone takes their own life, and the loved ones who carry it with them for the rest of theirs.

SILVER

Charge Around the Globe - Episode 1 - Europe & Africa

Film - Branded Entertainment, Documentary : CAMPAIGN

Wieden+Kennedy

Ford

Charge Around the Globe is a documentary series that redefines branded content, showcasing the power of storytelling to engage audiences beyond traditional advertising. Streaming on Prime, the series was created to launch the Ford Explorer EV and address one of the biggest barriers to EV adoption: skepticism about range, reliability, and real-world capability. Inspired by Ford�s history, the series reimagines the story of Aloha Wanderwell, the first woman to drive around the world. To bring this legacy into the modern era, we partnered with record-breaking explorer Lexie Limitless, challenging her to circumnavigate the globe in the all-electric Ford Explorer.

SILVER

The Best Seat in the House

Film - Channel Idents

Wonderhood Studios

National Theatre Live

This ident will be the last thing people will see before the metaphorical curtain rises on every National Theatre Live cinema screening. Once the lights have dimmed the job of the ident is to heighten the anticipation and let people fully immerse themselves in the show. We wanted to show the range of emotions that only world-class theatre can deliver, in a way that would enhance their viewing experience, putting them in the perfect mental space to enjoy what�s to come. The ident you see here shows it in-situ, as it runs into the "The Importance of being Earnest".

BRONZE

Silent Night

Film Craft - Production Design Styling/Art Direction : SINGLE

Arts and Sciences

Erste Bank

GOLD

Considering What?

Film Craft - Production Design Styling/Art Direction : SINGLE

Biscuit Filmworks

Channel 4 x Paralympics

SILVER

Made for More - Boardgame

Film Craft - Art Direction : CAMPAIGN

Biscuit Filmworks

Hennessy

SILVER

40 Years of Christmas Connection

Film Craft - Production Design Styling/Art Direction : SINGLE

Leo Burnett

Vodafone

The Vodafone network was born over the Christmas period of 1984. Since then, technology has rapidly changed and evolved, but the reasons we connect to people remain the same. Our Christmas campaign is centred around our authentic role of connecting the nation to the people they love on the most special day of all � Christmas Day. The film pulls on the nostalgic beats we�ve all shared with each other over the last few decades, from the sheer novelty of the very first mobile phones to the ways we use them to share special moments at Christmas today.

GOLD

The Greatest Show at Home

Film Craft - Production Design Styling/Art Direction : SINGLE

Leo Burnett

Morrison's

Morrisons' Christmas campaign featured the return of their lovable kitchen companions, the oven gloves, back with a bigger ambition, and an even bigger festive production. This year�s campaign, themed "The Greatest Show at Home," gave the opportunity to create elaborate theatrical sets on a grand scale. It was a homage to Busby Berkeley and Big Band musicals, capturing the magic of Christmas. The stunning vision was realised through the talents of an incredible art director, a Hollywood director, intricately designed oven gloves, and a world-renowned puppeteer.

BRONZE

In Hot Water

Film Craft - Production Design Styling/Art Direction : SINGLE

NOMINT

WWF

In Hot Water is a stop-motion film shot entirely on a thermal camera. Created for WWF and launched at COP29, the film tackles the invisible crisis of ocean warming, raising awareness and inspiring urgent action against climate change. How do you visualize something that cannot be seen? How do you convey the invisible, devastating effects of ocean warming? Using a thermal camera, we transformed heat into a vivid, tangible visual language. Each frame required meticulous, frame-by-frame temperature control, alongside precise manipulation of 3D-printed replacement stop-motion models, individually heated using ovens, heat lamps, and heat guns.

GOLD

The Gifting Hour

Film Craft - Production Design Styling/Art Direction : SINGLE

Riff Raff Films

John Lewis

Released in 2024, John Lewis Christmas ad 'The Gifting Hour' is a heartwarming narrative exploring the sentimental journey of finding the perfect gift. Well known for being the UK's most favourite Christmas advert every year, the ad depicts a woman revisiting cherished memories to select a meaningful present for her sister. Accompanied by Richard Ashcroft's acoustic Sonnet, it blends nostalgia and festive spirit?.

GOLD

Crawford Vs Madrimov "Everything Or Nothing"

Film Craft - Production Design Styling/Art Direction : SINGLE

Riff Raff Films

Riyadh Season

Rich Hall directs a striking film through Big Time Creative Shop, promoting the upcoming fight between Terence Crawford and Israil Madrimov. Everything each fighter has ever been through to get there, are set in these points of convergence. From the corners of childhood bedrooms and family living rooms, of training gyms and cross-country trains, to this impending ring in LA�s BMO Stadium. Hall uses the geography of the square ring and its four corners to connect the past with the present, so the fight and flashbacks are visually linked.

GOLD

Live every moment, all year around

Film Craft - Production Design Styling/Art Direction : SINGLE

Stink

Peroni

Peroni�s first ever Christmas campaign directed by BAFTA-winning Tom Green through Stink. A beautiful celebration of friendship with a spectacular grade by George K, meticulously crafted to mimic the timeless essence of film.

GOLD

Love Departed

Film Craft - Direction : SINGLE

Anonymous Content

British Airways

BRONZE

Better on a Better Network

Film Craft - Direction : CAMPAIGN

Biscuit Filmworks

Telstra

GOLD

A Tale As Old As Websites

Film Craft - Direction : SINGLE

Biscuit Filmworks

Squarespace

GOLD

Get Comfortable - First Office Poo

Film Craft - Direction : SINGLE (moved)

Biscuit Filmworks

Andrex

BRONZE

Memory

Film Craft - Direction : SINGLE

Biscuit Filmworks

Cadbury

SILVER

Pig Farm

Film Craft - Direction : SINGLE

Biscuit Filmworks

PETA

SILVER

Considering What?

Film Craft - Direction : SINGLE

Biscuit Filmworks

Channel 4 x Paralympics

GOLD

Believe

Film Craft - Direction : SINGLE

Business Club

KFC

GOLD

The Boy & the Octopus

Film Craft - Direction : SINGLE

Hungry Man

Disney

Told through a whimsical combination of both live action and animation, the story follows Blub Blub�s big adventure, to the instrumental soundtrack of �Part of Your World� from Disney�s The Little Mermaid.

GOLD

40 Years of Christmas Connection

Film Craft - Direction : SINGLE (moved)

Leo Burnett

Vodafone

GOLD

Believe

Film Craft - Direction : SINGLE

Mother

KFC

GOLD

The Beer With The Latin Vibe

Film Craft - Direction : SINGLE

Prettybird Limited

Desperados

In collaboration with the renowned Latin talent OVY ON THE DRUMS, the Desperados brand announces the release of a new track, "GUAO GUAO" as an accompanying music video, directed by Bradley & Pablo of PRETTYBIRD, which serves as the hero campaign asset. PRETTYBIRD's Bradley & Pablo, with Le Pub, encourage the spontaneity that consumers are seeking, as the campaign draws upon the vibrancy of Latin culture to energise people to break free of constraints and enjoy life more freely. This innovative approach allows Desperados to seamlessly blend music and culture, creating an unforgettable experience for the target audience.

SILVER