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6th
7th
8th
9th
10th
Uncommon Creative Studio
Leo Burnett
BBH
Saatchi&Saatchi
VCCP Group LLP
VML UK
Mother
Wieden+Kennedy
The & Partners London Limited
Havas London
1st
2nd
3rd
4th
Biscuit Filmworks
Riff Raff Films
Knucklehead
Anonymous Content
1st
2nd
Electric Theatre Collective
Time Based Arts
1st
2nd
3rd
Cabin Edit
Final Cut
Marsheen
1st
2nd
3rd
750MPH
String and Tins
Factory Studios
1st
2nd
3rd
Burger King - Bundles of Joy
Agency - BBH
Prod Co - Magna
Nils Leonard
Founder
Uncommon Creative Studio
Most Creative Agency 2025
1st
2nd
3rd
4th
5th
6th
7th
8th
9th
10th
Uncommon Creative Studio
Leo Burnett
BBH
Saatchi&Saatchi
VCCP Group LLP
VML UK
Mother
Wieden+Kennedy
The & Partners London Limited
Havas London
Most Creative Production Company 2025
1st
2nd
3rd
4th
Biscuit Filmworks
Riff Raff Films
Knucklehead
Anonymous Content
Most Creative Post Production Company 2025
1st
2nd
Electric Theatre Collective
Time Based Arts
Most Creative Editing House 2025
1st
2nd
3rd
Cabin Edit
Final Cut
Marsheen
Most Creative Audio Production Company 2025
1st
2nd
3rd
750MPH
String and Tins
Factory Studios
Creative Circle Gold Of Golds 2025
Is:
Burger King - Bundles of Joy
Agency - BBH
Prod Co - Magna
2025 Presidents Award
Nils Leonard
Founder
Uncommon Creative Studio
Liming With Gran
Short Film - Documentary
Ketchum
Caribbeans believe it’s taboo to talk openly about genetic health history, even with family members. Yet, this silence is costing lives in the UK. A deep dive into Caribbean-island culture revealed their affection for Liming, ‘chilling’ and ‘hanging out’ over good conversation and laughter. But how do we get the community liming together. The answer was, dominoes! We created a bespoke handcrafted set of dominoes full of beautiful pieces inspired by the history, lore and colours of the islands. And to debut the game, we made a short doc with Jean, a grandmother and first-gen Windrush and her grandson, Tré.
FINALIST
Plongeurs
Short Film - Documentary
Park Pictures
Plongeurs is a documentary short exploring masculinity, fearlessness, and freedom on the margins of French society. In Marseille, ‘Plongeurs’ (divers) are known for diving from extreme heights like motorways and clifftops. They are both celebrated and vilified, often featured in music videos, viral TikToks, and local news. Each summer, diving accidents lead to injuries or deaths, prompting the press to turn on them often with a thinly veiled racist subtext. This film captures the story of these young men, many from impoverished, immigrant backgrounds, revealing how diving helps them to both navigate and articulate their identities.
WINNER
Overdrive
Short Film - for Positive Change
Park Pictures
Overdrive is an intensely personal short film that explores the chaos of living with Premenstrual Dysphoric Disorder (PMDD). Using the metaphor of a high-speed race against herself, the film delves into the emotional and physical turbulence experienced by the protagonist each month as her hormonal cycle spirals out of control.
WINNER
Meme, Myself and AI
Short Film - Animated Short Film
Private Island
'Meme, Myself and A.I.' fuses live-action, vfx and synthetic nightmares to dissect the human condition. AI didn't make this film; Private Island did.
This film is the third part of an anthology centered around AI and made with machine learning. We're proud that the earlier films in this series (Infinite Diversity & Synthetic Summer) have been watched by millions of people, won awards and made headlines across the globe. This entry is a mixed-media film that combines live-action footage alongside synthetic audio and traditional VFX.
WINNER
Meme, Myself and AI
Short Film - Direction
Private Island
'Meme, Myself and A.I.' fuses live-action, vfx and synthetic nightmares to dissect the human condition. AI didn't make this film; Private Island did.
This film is the third part of an anthology centered around AI and made with machine learning. We're proud that the earlier films in this series (Infinite Diversity & Synthetic Summer) have been watched by millions of people, won awards and made headlines across the globe. This entry is a mixed-media film that combines live-action footage alongside synthetic audio and traditional VFX.
FINALIST
Worst. Experience. Ever
Short Film - Live Action
Rogue
FINALIST
Mouse!
Short Film - Live Action
Rogue
WINNER
Calico
Short Film - Live Action
Rogue
FINALIST
(C) Marion
Short Film - Editing
Stitch Editing
The short film follows the journey of Marion, a mother and the only female bull-jumper in France. The short tracks the thirteen minutes before her first performance. As she prepares, the film explores her battle against misogyny and prejudiced attitudes. A journey of one woman through an all-male world— juggling motherhood and the pursuit of her passion.
FINALIST
(C) Meat Puppet
Short Film - Editing
Stitch Editing
On the day he promised his girlfriend he’d grow up, an immature student inadvertently traps himself inside a puppet. In this dark comedy, instead of celebrating his graduation, Oz is at home playing with his “toys” – until a satanic package containing a puppet arrives.
WINNER
(C) See It Say It
Short Film - Editing
Stitch Editing
An optimistic Arab actor living hand-to-mouth is summoned to an audition that could be his big break. However, his journey turns into a harrowing ordeal of bias and fear.
FINALIST
(A) Swimming in It
Short Film - for Positive Change
Teepee Films
"To expose Britain's shocking water crisis, we created a satirical tourist-style commercial to lay bare the absurdity of water companies dumping sewage into our rivers and seas. Characters delight in water-based activities, blissfully unaware of the grotesque hidden issue as dark comedy cuts through the noise, making the urgent issue impossible to ignore.
The film captured the attention of MPs, journalists, and campaigners, and became a powerful tool for Surfers Against Sewage's #BanTheBailouts petition, rallying public pressure against corporate negligence. Exposing the scandal in an engaging and unsettling way, our film helped turn passive outrage into active demand for change."
FINALIST
Heirlooms
Short Film - for Positive Change
VML UK
Suicide & Co
Suicide can echo across generations.
In the UK:
36,000 people are bereaved by suicide every year.
1 in 3 of them will have suicidal thoughts.
1 in 10 of them will attempt to take their own life.
As the devastating statistics show, when you lose a loved one to suicide, you’re more at risk of dying by suicide.
The powerful film Heirlooms shines the spotlight on what happens after someone takes their own life, and the loved ones who carry it with them for the rest of theirs.
FINALIST
Helping Feed The Christmas Spirit
Visual Effects - Commercial Film : SINGLE
Electric Theatre Collective
Tesco
When Tesco dropped their Christmas ad for 2024, the nation took to it quicker than you can say �Every Little Helps�. Gingerbread becomes the metaphor for grief, tradition and nostalgia, in this story centred around lost loved ones during the festive season. Protagonist Gary lives in a VFX, gingerbread environment, with lampposts and buildings bending and crumbling as they react to represent his varying emotions. CG gingerbread creatures feature too, alongside some additional design easter eggs (gingerbread billboard, anyone?).
BRONZE
The Heroes
Visual Effects - Commercial Film : SINGLE
Electric Theatre Collective
The Coca Cola Company x Marvel
This is a narrative story in which we see two global brands come together. Harnessing Disney IP, the story of 'Epic' is brought to life with a broad range of animation and mixed media techniques, bringing colour and depth to each character. The various visual styles of VFX & animation create a unique and original palette, with each character maintaining the look from the medium they came from as they journey into the comic book store, be that t-shirt, comic book, poster or collectable statue.
GOLD
Call of the Kings
Visual Effects - Commercial Film : SINGLE
Electric Theatre Collective
Kings Slam
Six tennis legends. Eight VFX worlds. �Call Of The Kings� is a tennis trailer like no other. Novak Djokovic, Rafael Nadal, Carlos Alcaraz, Daniil Medvedev, Holger Rune and Jannick Sinner star, each integrated into a bespoke VFX environment which mirrors their unique skill set. Djokovic, synonymous with mental strength, uses his power to stop a hurtling ball, whilst King-of-clay-courts Nadal shatters a gigantic clay effigy to take his shot. A viking explosion on seriously choppy waters, a near-invisible robot in a sandstorm and an armour-clad roaring bear are other elements of the film.
GOLD
Cosmic Vacuum
Visual Effects - Commercial Film : SINGLE
Electric Theatre Collective
Audible
As a brand, Audible aspires to motivate, inspire and entertain. The advertisement of their service needed to mirror this, and pay particular visual homage to their tagline: �There�s more to imagine when you listen.� Cue a fantasy VFX environment, inhabited by CG warriors, robots and machinery. The campaign brings to life the magic of our imaginations, transporting the protagonist to a unique visual world not possible without visual effects: an ode to Audible�s unparalleled aural experience.
SILVER
RM 'Lost!'
Visual Effects - Music Video : SINGLE
Pineapple VFX
Big Hit Music/Pulse Films
This solo outing for the songwriter and member of K-Pop's biggest boyband, RM, is a fully fledged trip through a liminal otherworld. Focussing heavily on set design, art direction and immaculate post production compositing by independent London based VFX specialists Pineapple VFX, the video is purposely otherworldly yet domestic. Imbued with Pulse director Aube Perrie's sense of conceptual surrealism - and sense of humour - the visual is a masterful blend of Korean and Western promo aesthetics, demanding the viewer's attention for its unpredictable and mysterious storyline.
GOLD
The Gnome of Christmas
Visual Effects - Commercial Film : SINGLE
RASCAL
ASDA
ASDA's Christmas commercial brought animated porcelain gnomes to life in a festive supermarket setting. Filmed at Black Island Studios, a scaled-down replica supermarket provided the backdrop with approved aisles, tiled flooring & bespoke lighting. The initial shoot captured live-action scenes and background plates with stationary gnome puppets for composition guidance. These plates became the foundation for our animators to populate scenes with lively gnomes, crafted in close collaboration with the production team, director & agency creatives. Over three months, the gnomes� movements were carefully animated, ensuring they came to life in a way that captured the spirit of the season
BRONZE
AI Companion
Visual Effects - Commercial Film : SINGLE
Time Based Arts
HP
The visual effects in these spots for HP play a pivotal role in transforming a writer's workspace into a dynamic narrative landscape. As the writer types, her nails morph into miniature avatars, representing elements of the story. We had to seamlessly integrate our 2D and 3D animation into the live action plates to bring the writer's imagination to life. We had to meticulously concept each of the characters in order to achieve their unique look and feel. Considerations had to be made around real world physics of the scenes to move from life size to miniatures in fluid motion.
SILVER
Considering What? Paris Paralympics 2024
Writing for Positive Change : SINGLE
4creative
Channel 4
The Paras is the 3rd biggest sporting event in the world, but 60% of people watch it to see athletes �overcoming disabilities� � a problematic & patronising attitude. The script pulled no punches, showing how Paralympians face the same brutal forces as any elite athlete but it also called out the audience on their at times condescending view of para-sport.
This combination of visceral & unexpected scriptwriting, cut through the usual sport ad tropes so that our message stayed with the audience helping to ensure Channel 4�s Paralympic Games coverage got 16 million views across linear TV and streaming .
GOLD
Considering What? Paris Paralympics 2024
Writing - Film : SINGLE
4creative
Channel 4
The Paralympics is the World's 3rd biggest sporting event. But 60% of viewers still watch it to see the athletes �overcoming� their disability. Patronising much? Yes, just a bit.
To challenge these patronising attitudes, we created a film that pulled no punches, showing Paralympians facing the same brutal forces as any elite athlete while calling out the audience on their condescending view of para-sport. It was designed to cut through so our message stayed with the audience, it got plaudits from the disabled community and helped ensure Channel 4�s Paralympic Games coverage got 19.1 million viewers across all media.
GOLD
Bundles of Joy - Hero 1
Writing - Headline : CAMPAIGN
BBH
Burger King
For many mothers, the food you have straight after birth is one of the most amazing and unforgettable meals of all time. And many of them turn to Burger King. �Bundles of Joy� was a campaign born from that insight. Using real images of mums who turned to the brand for their first postpartum meal. The headline on each print execution showcasing the exact time their food arrived, while playfully hinting towards the language used in maternity wards to describe when babies are born.
GOLD
Europe's Favourites
Writing of Dialogue for Film : SINGLE
BBH
Paddy Power
BRONZE
Christmas 2024 - Tottenham Hotspur
Writing - Poster advert : CAMPAIGN
BBH
Paddy Power
BRONZE
Pig Farm
Writing - Film : SINGLE
Grey London
PETA UK
British farming likes you to imagine idyllic barnyard scenes of years gone by. In fact, the vast majority of animals raised for the table and live rotten lives.
Pig Farm, a dark but humorous look at the realities of where our pork comes from weaves together elements of fantasy and reality, to spark conversations and inspire people to change their eating habits.
The cartoon film follows the journey of the pig farmer as he explains to his daughters what his day at the factory entails. As the film progresses the truth behind the industry's practices begin to be uncovered.
BRONZE
The Ignored Emergency
Writing for Positive Change : CAMPAIGN
House 337
Women's Aid
Domestic abuse is a deadly epidemic in the UK, but it doesn�t have the awareness or funding it deserves. We needed people to view domestic violence for what it is: a public emergency.�
Our films hijack the tropes of public service announcements. Setting the scene with recognised emergencies (house fires and traffic accidents) intensifies the moment of realisation: domestic violence is more deadly to women.�
The films sparked national conversation and generated �79,548 in donations. Better still, the memorable language made its way into parliament, with MPs acknowledging domestic violence as �a national emergency� and calling for more reliable funding.�
GOLD
The Ignored Emergency
Writing - Film : CAMPAIGN
House 337
Women's Aid
Domestic abuse is a deadly epidemic in the UK, but people don�t understand the scale of the problem. We needed people to view domestic violence for what it is: a public emergency.�
Our films hijack the familiar tropes of public service announcements. Setting the scene with recognised emergencies - house fires and traffic accidents � creating powerful parallel, intensifying the �rug pull� moment revealing that domestic violence is more deadly to women.�
The shocking statistics and memorable language made their way into parliamentary debate, with MPs citing our campaign, repeating the statistics and acknowledging domestic violence as �a national emergency".
GOLD
The OG
Writing - Poster advert : CAMPAIGN
Leo Burnett
Kellogg's
Kellogg�s was facing ongoing pressure to its category leadership in the face of Own Label knock-offs.
They needed to reassert themselves as an iconic household brand you wouldn�t compromise on, reigniting love for Kellogg�s as the original breakfast cereal.
By cropping into the OG of the iconic Kellogg�s logo, we reminded the world the that there really is only one cereal to wake up to.
BRONZE
40 Years of Christmas Connection
Writing of Dialogue for Film : SINGLE
Leo Burnett
Vodafone
The Vodafone network was born over the Christmas period of 1984. Since then, technology has rapidly changed and evolved, but the reasons we connect to people remain the same. Our Christmas campaign is centred around our authentic role of connecting the nation to the people they love on the most special day of all � Christmas Day. The film pulls on the nostalgic beats we�ve all shared with each other over the last few decades, from the sheer novelty of the very first mobile phones to the ways we use them to share special moments at Christmas today.
SILVER
The OG
Writing - Press advert : CAMPAIGN
Leo Burnett
Kellogg's
Kellogg�s was facing ongoing pressure to its category leadership in the face of Own Label knock-offs.
They needed to reassert themselves as an iconic household brand you wouldn�t compromise on, reigniting love for Kellogg�s as the original breakfast cereal.
By cropping into the OG of the iconic Kellogg�s logo, we reminded the world the that there really is only one cereal to wake up to.
BRONZE
Only At McDonald's
Writing - Design : CAMPAIGN
Leo Burnett
McDonald's
Only at McDonald�s is a new platform that brings to life the shared human truths around McDonald�s� most iconic products. Behaviours that are universal but as yet un-named. Until now. The press names three of these behaviours - Fries Eyes, The Gherkin Transfer and The Makeshift Table. The copy articulates the thought process behind the behaviour in a stream of consciousness, while the art direction brings the physical action of it to life visually. Both the art and copy work together to communicate the truth, proving that these behaviours are Only at McDonald�s.
BRONZE
Investigation Done Proper
Writing - Film : SINGLE
Lucky Generals
Yorkshire Tea
So how do you get to be Britain�s best loved brew? Well, it�s not by cutting corners. Everything Yorkshire Tea do is done proper. And we mean everything. It�s what makes a proper brew. The brand platform we developed �Where Everything�s Done Proper� has been running for 8 years, and shows just how deep Yorkshire Tea�s passion for doing things proper goes.
Our latest recruit carried out an Investigation Done Proper to solve the case of Pat�s missing biccies�
BRONZE
Small Talk
Writing of Dialogue for Film : SINGLE
Revolt Communications Ltd
Frazzled
Brits are great at meaningless chit-chat, but 45% never truly open up. Our film parodies the formulaic small talk we all make every day by using a unique and surreal style where the characters speak generic descriptions of dialogue, e.g. 'Disinterested question about work?�. Each line was carefully crafted to represent a relatably awkward exchange, laced with subtext and their reasons for feeling frazzled. CTA �Cut the small talk for real talk� concisely positions Frazzled as a place for conversations that matter. The film was a hit on social, getting 145,000 organic views and driving 61% more sign-ups. (Fake laugh!)
BRONZE
Myles - 'Til i Died
Writing - Headline : CAMPAIGN
Saatchi & Saatchi
British Heart Foundation
�'Til I died� shattered perceptions of heart disease by remembering the lives of 12 young football fans who tragically died. 12 murals were hand-painted in each of their hometowns days before EURO 2024 to highlight the fact that 12 young people are lost to sudden cardiac death every week in the UK.
The headline played on the iconic football chant ��til i die�. By adding just one letter, we gave it a whole new meaning and captured the nation's attention with over 300 pieces of news coverage. More importantly, donations increased 55% to fund scientific research that will save lives.
GOLD
Unfinished
Writing for Positive Change : SINGLE (moved)
Saatchi & Saatchi
EE
�Unfinished� by Ellen White is the official autobiography of England Women's greatest ever goalscorer. Except this story doesn't end in glory. It ends abruptly in her teenage years. At the exact age 121 girls drop out of sport every day in the UK. With her career highlights thrown into darkness by online hate throughout the rest of the book. The book received national media attention making it all the way up to the UK Government. Who have since committed to ensuring the new Online Safety Act legally requires social media companies to protect users from the scourge of online abuse.
SILVER
Sweet Suspicion
Writing - Film : CAMPAIGN (moved)
Saatchi & Saatchi
Waitrose & Partners
What happens when the food is too good? It might go missing. Sweet Suspicion: A Waitrose Mystery is a Christmas �whodunnit� featuring an all-star British comedy with names such as Matthew MacFadyen, Joe Wilkinson, Sian Clifford, Dustin Demri-Burns, Rakhee Thakrar and Eryl Maynard.
We didn�t make just one Christmas film. We made two. With Part 1 ending on a cliffhanger, we gripped the nation and turned our viewers into detectives. An entirely integrated campaign, where we dropped daily clues, denials and red herrings. Gamifying Britain�s favourite time of year, adding a pinch of drama (and fun) to the festive season.
SILVER
That Stuff's American
Writing - Film : SINGLE (moved)
Stink
Last Week Tonight (HBO)
A fun collaboration Stink made starring Will Ferrell before the US Elections, directed by Rhys Thomas
Co-produced with Last Week Tonight and comedian John Oliver through HBO, we created a parody music video that proposes a twist on Lee Greenwood�s naturalisation ceremony song.
BRONZE
It's a cake, you biscuit!
Writing - Tagline : CAMPAIGN
TBWA London
PLADIS (McVities)
The Jaffa Cake is a curious thing. Sure, it looks like a biscuit but it's got the sponge of a cake. It lives in the biscuit aisle but it�s called a cake. No wonder the UK�s been so confused. �It�s a CAKE, you biscuit!� pulls no punches, finally ending the nation�s longstanding cake/biscuit debate. With deliberate but playful bluntness it firmly puts the nation�s biscuit believers in their place and confirms once and for all that Jaffas are indeed CAKES.
BRONZE
This is not A Drill
Writing for Positive Change : CAMPAIGN (moved)
The & Partners London Limited
CALM
�This is Not a Drill� is a social mini-series for suicide prevention charity Campaign Against Living Miserably (CALM), flipping the much demonised Drill music genre to save lives by treating early warning signs of mental health struggles like an emergency from the start.
Soundtracked by drill pioneer Carns Hill, the bite-sized �chapters� used drama, humour and sharp lyrics to approach a critical issue in a way that resonates emotionally, dismantling the stigma surrounding mental health. Viewers were urged to listen for the signs that their friends may be suffering in silence, and to discover the tools CALM offers in support.
GOLD
You Can Do It
Writing - Film : SINGLE
Uncommon Creative Studio
B&Q
The main challenge with B&Q was to continue to grow brand preference, and do so by reminding the nation that B&Q empower them to improve their homes however they require. Consequently, we bought back the �You Can Do It� slogan - a slogan which has played an integral part in the brand's heritage. In a world that holds people back from believing �they can� - B&Q wants to silence this doubt and inspire action - encouraging people that they can do it.
BRONZE
The Ordinary by The Ordinary
Writing - Poster advert : CAMPAIGN
Uncommon Creative Studio
The Ordinary
�The Ordinary by The Ordinary� represents the brand�s latest step towards changing the perception of the beauty industry by offering a voice of transparency alongside well-known, high-quality formulations at a sensible price.
In a category obsessed with faces, the campaign is focused on beautifully written words which speak to the brand�s philosophy of science over celebrity & marketing claims - calling attention to the power of negative space and restraint through strikingly simple and meticulously crafted Out-of-Home.
BRONZE
Made to Share
Writing - Poster advert : CAMPAIGN
VCCP
Cadbury - Mondel?z
Cadbury needed a campaign expression of their long-running �Generosity� platform that would encourage people to share their chocolate.
Rather than traditional ads. We did it on-pack. We redesigned bars of Cadbury Dairy Milk to be shared proportionately, rewarding the generous ones amongst us. Each pack was inspired by the relatable behaviours of our nearest and dearest, whether you�re a family, a sharehouse, colleagues or a bunch of mates. Creating a Limited Edition set of 12 bars that were available to purchase in-store.
GOLD
Memory
Writing - Film : SINGLE
VCCP
Cadbury - Mondel?z
�Memory� marks the seventh year of Cadbury�s Generosity brand platform, a globally recognised campaign known for its heartfelt and emotional storytelling. The film tells a moving story of a daughter and her father, who reveals a lifelong hidden act of generosity. The father, living with dementia, doesn�t always recognise his daughter, but never forgets his love for her and is a reminder of the hidden sacrifices people make for their loved ones. �Memory� resonates with audiences by highlighting meaningful, relatable moments that celebrate the power of generosity whilst challenging industry conventions by focusing on small, quiet moments over action-packed narratives.
GOLD
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