2025 winners | Creative Circle 11/12

Creative Circle Shortlisted Social graphic square.jpg

The Ascot You

IMAGE PRODUCTION DESIGN (moved)

Dark Horses

Ascot Racecourse

The Ascot You campaign broke the horse racing convention. No racing in sight, just a cowboy, standing out from his posse, resplendently. Photographed by renowned fashion photographer, Carla Guler, it invites the audience to experience the transformative effect of attending Royal Ascot and unlock the more glamorous, flamboyant, Ascot version of themselves. The image strikes a stark juxtaposition between the archetypal cowboys blending into the sepia Western backdrop, and the elevated elegance of the Ascot cowboy, adorned in a bejeweled, silver-studded electric blue suit and matching stetson, reminiscent of the 19th Century Wild West, but with a modern, idiosyncratic twist.

BRONZE

Tear Couture Look book

Craft - Fashion & Beauty CAMPAIGN : SINGLE (moved)

McCann Health

Acid Survivor Trust International (ASTi)

Fashion hides a dark secret. Easy access to sulphuric acid, used in fashion manufacturing, is the cause of many acid attacks around the world.?? ? To shine a light on the Fashion industry's role in preventing acid violence ASTi reimagined a traditional fashion lookbook featuring Patricia LaFranc, an acid attack survivor, as shown through the lens of fashion photographer. ? The Lookbook sparked real commitment from the industry to make changes.??Since the launch, ASTi has been in conversations with different fashion brands from the UK and Germany.?? ?? Patricia�s story was heard the world over.?

GOLD

Tear Couture Look book

Craft - Still Life & Studio Photography : SINGLE

McCann Health

Acid Survivor Trust International (ASTi)

Fashion hides a dark secret. Easy access to sulphuric acid, used in fashion manufacturing, is the cause of many acid attacks around the world.?? ? To shine a light on the Fashion industry's role in preventing acid violence ASTi reimagined a traditional fashion lookbook featuring Patricia LaFranc, an acid attack survivor, as shown through the lens of fashion photographer. ? The Lookbook sparked real commitment from the industry to make changes.??Since the launch, ASTi has been in conversations with different fashion brands from the UK and Germany.?? ?? Patricia�s story was heard the world over.?

BRONZE

Tear Couture Look book

Craft - Image for Positive Change : SINGLE

McCann Health

Acid Survivor Trust International (ASTi)

Fashion hides a dark secret. Easy access to sulphuric acid, used in fashion manufacturing, is the cause of many acid attacks around the world.?? ? To shine a light on the Fashion industry's role in preventing acid violence ASTi reimagined a traditional fashion lookbook featuring Patricia LaFranc, an acid attack survivor, as shown through the lens of fashion photographer. ? The Lookbook sparked real commitment from the industry to make changes.??Since the launch, ASTi has been in conversations with different fashion brands from the UK and Germany.?? ?? Patricia�s story was heard the world over.?

GOLD

Super~Natural

Craft - Illustration : CAMPAIGN

Meanwhile

Chester Zoo

Halloween is becoming a bigger and bigger event in the UK. However, people don't want cheesy, silly Halloween � they want it to be fun, but also premium, engaging for the whole family and (as ever at Chester Zoo), learn something along the way. So, in 2024, Chester Zoo went bigger than ever with an interactive trail around the zoo culminating in an immersive 360? film experience. So, we created a campaign called SuperNatural to support the event with a series of spooky illustrations at its heart that featured across film, OOH, social digital and on-site at the zoo.

GOLD

Silhouettes - Football

Craft - Image for Positive Change : CAMPAIGN

Neverland Creative LTD

Melanoma Fund

UK Melanoma rates have increased 170% since 1990. With summer 2024 being packed with sports we knew more people than ever would be outside watching and enjoying sport, putting them at increased risk of UV damage. The Melanoma Fund�s goal was to use provocative, medically accurate sports themed �melanomas� to raise awareness of the risks and encourage use of the charity�s specialist advice to the public and sports organisations. The campaign drove a +970% increase in web-traffic to The Melanoma Fund�s sports specific advice pages, and partnerships with Beach Scorer Worldwide and governmental bodies across the UK, Ireland and Australia.

GOLD

Silhouettes - Football

IMAGE PRODUCTION DESIGN

Neverland Creative LTD

Melanoma Fund

UK Melanoma rates have increased 170% since 1990. With summer 2024 being packed with sports we knew more people than ever would be outside watching and enjoying sport, putting them at increased risk of UV damage. The Melanoma Fund�s goal was to use provocative, medically accurate sports themed �melanomas� to raise awareness of the risks and encourage use of the charity�s specialist advice to the public and sports organisations. The campaign drove a +970% increase in web-traffic to The Melanoma Fund�s sports specific advice pages, and partnerships with Beach Scorer Worldwide and governmental bodies across the UK, Ireland and Australia.

GOLD

Silhouettes - Football

Craft - Still Life & Studio Photography : CAMPAIGN

Neverland Creative LTD

Melanoma Fund

With such a serious topic it was vital our melanomas looked as genuine as possible. We couldn�t have people misinterpreting symptoms. Everything was shot in camera, with minimal retouching under the guidance of a melanoma specialist surgeon. As melanomas can be small, we got up close to the diverse skin types, feeling the pores and the shape, colour, rawness of each hand-crafted unique melanoma. We utilised the body shapes to help the ideas, such as small cracks in the foot to mimic waves on the swimming execution. Colourisation was minimal to stay genuine to pigment and placement of each melanoma.

GOLD

Questionable Value - Care

Craft - A.I Generated Image : CAMPAIGN

Neverland Creative LTD

Age UK

Age UK used very new technology to highlight the age-old problems of elderly people in modern society. The idea was to create three large images of elderly people in crisis, worthy of a place in a National Gallery. AI was the only answer. The images needed to be photo-real, yet meticulously hand painted. Timelessly classic, but featuring modern subject matter. Of a specific style, without aping the work of one particular artist. And importantly for a charity, cost effective. Particular care was taken to classical composition, facial expression and lighting to make images that appeared both old and new simultaneously.

SILVER

Myles - 'Til I Died

Craft - Public Space Illustration : CAMPAIGN

Saatchi & Saatchi

British Heart Foundation

�'Til I died� shattered perceptions of heart disease by remembering the lives of 12 young football fans who tragically died. 12 murals were hand-painted in each of their hometowns days before EURO 2024 to highlight the fact that 12 young people are lost to sudden cardiac death every week in the UK. The headline played on the iconic football chant ��til i die�. By adding just one letter, we gave it a whole new meaning and captured the nation's attention with over 300 pieces of news coverage. More importantly, donations increased 55% to fund scientific research that will save lives.

GOLD

You Can Do It

Craft - Still Life & Studio Photography : CAMPAIGN

Uncommon Creative Studio

B&Q

The main challenge with B&Q was to continue to grow brand preference, and do so by reminding the nation that B&Q empower them to improve their homes however they require. Consequently, we bought back the �You Can Do It� slogan - a slogan which has played an integral part in the brand's heritage. In a world that holds people back from believing �they can� - B&Q wants to silence this doubt and inspire action - encouraging people that they can do it.

GOLD

Windows

Craft - Photography : CAMPAIGN

Uncommon Creative Studio

British Airways

British Airways normally has a lot to say. As part of its wider �British Original� platform, the airline must communicate a wide suite of functional and destination messages. But to drive critical emotional affinity for the brand, we needed the opposite. Something incredibly simple - a question. How do you capture the emotion of flying? In their pursuit of cheaper, more economical offers, most airlines strip out magic and emotion. And while destinations are brilliant - we�ve forgotten that there�s something magical in the act of flying. Of looking out the window - that�s what we wanted to capture.

GOLD

Vote Clean Seas

Craft - Image for Positive Change : SINGLE

Uncommon Creative Studio

In 2023, sewage spills into UK rivers and seas by water companies more than doubled. According to the Environment Agency, there were 3.6million hours of spills, compared to 1.75million hours in 2022. This is a problem that isn�t getting better. In the run up to the 2024UK election, Uncommon created a powerful visual designed in the style of a quintessential seaside postcard depicting a figure in a hazmat suit dropping an environmental testing flag into the top of a child�s sandcastle. The image aims to show how our beaches have become a hazard since this spike in raw sewage dumping.

GOLD

Greatness

Craft - Photography : SINGLE

Wieden+Kennedy

Nike

Many are great, but what defines the greatest of all time? It wasn�t just Rafa�s accolades�it was his unrelenting passion and resilience, match after match, that made him unforgettable. Our image captures this lifetime of effort: footsteps and slides etched into an infinite clay court, the surface he ruled as king. His performance: flat on his back, arms outstretched in a Christ-like pose�exhausted yet elated, fulfilled in knowing he gave everything. The ultimate sacrifice, the ultimate legacy, etched not just in clay but in the hearts of all who watched him.

SILVER

Trigger the Taste - It Has To Be Fries

Craft - Photography : CAMPAIGN

Wieden+Kennedy

Heinz

Heinz is ingrained in the nation�s subconscious. You see Ketchup, you taste fries. Beanz, and you crave toast. This campaign proves it�leveraging the space iconic Heinz pairings already occupy in consumers� minds to drive awareness and land Heinz�s superior taste and quality. The macro photography turns Heinz products into sensory icons. A swirl of Mayo, a deep-red pool of Ketchup, heavy drips of soup�each meticulously crafted to capture the consumption moments we all know. With no packaging, just photography, instinct, and desire, this OOH distils Heinz to its essence. Simple, bold, unforgettable. When you see it, you taste it.

GOLD

The Best Seat in the House

Craft - Photography : CAMPAIGN

Wonderhood Studios

National Theatre Live

To promote National Theatre Live's unique ability to bring the emotion of theatre to the cinema screen, our photography evokes the different feelings you can experience when watching world class performances. The photography captured moments mid action of the practical elements interacting with the chair in a theatre environment. We evoked the emotions of sadness, anger, joy, disgust, and serenity- shooting scenes with real sand, fire, rain and petals.

SILVER

The Best Seat in the House

IMAGE PRODUCTION DESIGN (moved)

Wonderhood Studios

National Theatre Live

To promote National Theatre Live's unique ability to bring the emotion of theatre to the cinema screen, our photography evokes the different feelings you can experience when watching world class performances. The photography captured moments mid action of the practical elements interacting with the chair in a theatre environment. We evoked the emotions of sadness, anger, joy, disgust, and serenity- shooting scenes with real sand, fire, rain and petals.

BRONZE

Planet Earth III, Narrated By Kids

PR & Social - Events & Stunts : SINGLE (moved)

BBC Creative

BBC

Sir David Attenborough has been the voice of nature for 70 years. But, in a climate crisis, one voice alone is not enough. To get the nation talking, we replaced Attenborough as the narrator of Planet Earth. This �MAJOR BBC SHAKEUP� made headlines, gaining an earned reach of 367 million. Once people read beyond the clickbait or watched the episode, they learned that Attenborough was being replaced by 50 school children to send an important message - that anyone can become a voice for nature, and speak up for Planet Earth, no matter how small your voice is.

BRONZE

Break the Silence

PR & Social - Charity/Public Service : SINGLE

BBH

Norwich City Football Club

Every 90 minutes in the UK, someone commits suicide. The same amount of time as a football match. On world mental health day 2024, we created football�s first-ever 'minute unsilenced' at the start of a live Norwich match on Sky Sports. Giving fans the chance to break the silence around mental health and suicide. Over 25,000 fans helped, with Samaritans volunteers in the stadium offering support and safeguarding for those who needed it most. A limited-edition Samaritans football kit was designed including an emergency helpline number on the sleeve. Giving fans an easy way to ask for help.

BRONZE

Break the Silence

PR & Social - Events & Stunts : SINGLE

BBH

Norwich City Football Club

Every 90 minutes in the UK, someone commits suicide. The same amount of time as a football match. On world mental health day 2024, we created football�s first-ever 'minute unsilenced' at the start of a live Norwich match on Sky Sports. Giving fans the chance to break the silence around mental health and suicide. Over 25,000 fans helped, with Samaritans volunteers in the stadium offering support and safeguarding for those who needed it most. A limited-edition Samaritans football kit was designed including an emergency helpline number on the sleeve. Giving fans an easy way to ask for help.

SILVER

Desk Break

PR & Social - Use of Social Media : SINGLE

Golin

ASICS

In 2024, as workers increasingly returned to sitting in the office, ASICS identified the desk as a danger to mental health and took on limp corporate wellness culture to inspire the world to move. Making the world�s scariest boss - Brian Cox - a mental health champion, launching a PSA (public service announcement) film, the first employment contract clause for movement and creating a genuinely viral juggernaut that generated 20M organic video views, 931K social engagements, 40% increase Google searches for ASICS and over 1.3k earned placements; inspiring support from the Director General of the WHO and our competitors alike.

BRONZE

Desk Break

PR & Social - Use of Talent/Influencers : SINGLE

Golin

ASICS

In 2024, as workers increasingly returned to sitting in the office, ASICS identified the desk as a danger to mental health and took on limp corporate wellness culture to inspire the world to move. Making the world�s scariest boss - Brian Cox - a mental health champion, launching a PSA (public service announcement) film, the first employment contract clause for movement and creating a genuinely viral juggernaut that generated 20M organic video views, 931K social engagements, 40% increase Google searches for ASICS and over 1.3k earned placements; inspiring support from the Director General of the WHO and our competitors alike.

SILVER

Octavia Redditor Edit

PR & Social - Use of Social Media : SINGLE

Leo Burnett

Skoda UK

Reddit. The Wild West of social media. But, also where we found?r/CarTalkUK. The UK�s biggest car community. And to our surprise, they?worship?the �koda Octavia. Seriously. They call it?�Our Lord & Saviour.� So, what do you do when your car has a cult following? Hand them the keys. We let r/CarTalkUK create the world�s first car built by a Reddit Community. They test-drove it. We turned their words into ads. Social. OOH. Everywhere. The outcome? A campaign that transformed Reddit threads into business results. Helping �Our Lord & Saviour the �koda Octavia� pull away from the pack.

GOLD

McRib Mistakes

PR & Social - Integrated PR Campaign

Leo Burnett

McDonald's

For over 10 years, fans have asked about the return of McRib. So when it finally did come back, we decided to tease them with a series of "mistakes". First, we sent a test notification to over 1.3 million McDonald's app users in error. If that wasn't bad enough, we pasted up a 48 sheet with one panel wrong. Then we ran an offline edit on national TV. Roller posters broke mid-roll. Corrupted files supplied. And watermarked ads made their way onto the radio. A total disaster that made the McRib the fastest selling launch promo of all time.

GOLD

Octavia Redditor Edit

PR & Social - Product Launch : SINGLE

Leo Burnett

Skoda UK

Reddit. The Wild West of social media. But, also where we found?r/CarTalkUK. The UK�s biggest car community. And to our surprise, they?worship?the �koda Octavia. Seriously. They call it?�Our Lord & Saviour.� So, what do you do when your car has a cult following? Hand them the keys. We let r/CarTalkUK create the world�s first car built by a Reddit Community. They test-drove it. We turned their words into ads. Social. OOH. Everywhere. The outcome? A campaign that transformed Reddit threads into business results. Helping �Our Lord & Saviour the �koda Octavia� pull away from the pack.

GOLD

McRib Mistakes

PR & Social - Events & Stunts : SINGLE

Leo Burnett

McDonald's

For over 10 years, fans have asked about the return of McRib. So when it finally did come back, we decided to tease them with a series of "mistakes". First, we sent a test notification to over 1.3 million McDonald's app users in error. If that wasn't bad enough, we pasted up a 48 sheet with one panel wrong. Then we ran an offline edit on national TV. Roller posters broke mid-roll. Corrupted files supplied. And watermarked ads made their way onto the radio. A total disaster that made the McRib the fastest selling launch promo of all time.

GOLD

The Meal

PR & Social - To influence Positive Change : SINGLE

Leo Burnett

McDonald's

For 50 years Happy Meal has existed to put a smile on children�s faces. However, research revealed that half of all children feel pressure to be happy, even when they�re not. So, for the first time ever, we removed the iconic Happy Meal smile from every box in all 1,400 restaurants and across all customer touchpoints. Fronted by Rio Ferdinand alongside a poignant film, �The Meal� launched during Mental Health Awareness week, communicating a powerful message about the importance of recognising children�s emotions, and kickstarting nationwide conversations with 8billion+ global impressions, 80% positive sentiment and selling 2.5million Happy Meals.

SILVER

The Co-Worker

PR & Social - Use of Low Budget : SINGLE

Mother

IKEA

IKEA needed to attract a new generation of co-workers and show the world we do careers differently. So to get them excited, we went to them and opened a new store�on Roblox. Where anyone could experience what it�s like to work at IKEA. To get the world talking, we offered people a real salary to work at our virtual store. News broke, 178,000 people applied, and most importantly, IKEA saw a 50% increase in real-world job applications.

GOLD

The Co-Worker

PR & Social - Events & Stunts : SINGLE

Mother

IKEA

IKEA needed to attract a new generation of co-workers and show the world we do careers differently. So to get them excited, we went to them and opened a new store�on Roblox. Where anyone could experience what it�s like to work at IKEA. To get the world talking, we offered people a real salary to work at our virtual store. News broke, 178,000 people applied, and most importantly, IKEA saw a 50% increase in real-world job applications.

GOLD

THE CHERRY RING POPPER - CAN OPENING NAILED

PR & Social - Use of Social Media : CAMPAIGN

NewGen

Pepsi MAX UK

Introducing the Cherry Ring Popper, a ring AND a can opener - meaning you can protect your manicures and enjoy a Pepsi Max Cherry. Starting with social listening, we identified a genuine pain point. Can opening and long nails simply don�t mix. The solve? A nail protecting ring that doubled up as a can opener. Concepted, designed, made and launched all in a three week window. The Cherry Ring Popper was firstly amplified through partnering creators before our own QVC style ad dropped on social. This was followed by a social competition and an IRL Cherry Glow Bar event.

SILVER

THE CHERRY RING POPPER - CAN OPENING NAILED

PR & Social - Use of Talent/Influencers : CAMPAIGN

NewGen

Pepsi MAX UK

Introducing the Cherry Ring Popper, a ring AND a can opener - meaning you can protect your manicures and enjoy a Pepsi Max Cherry. Starting with social listening, we identified a genuine pain point. Can opening and long nails simply don�t mix. The solve? A nail protecting ring that doubled up as a can opener. Concepted, designed, made and launched all in a three week window. The Cherry Ring Popper was firstly amplified through partnering creators before our own QVC style ad dropped on social. This was followed by a social competition and an IRL Cherry Glow Bar event.

BRONZE

Myles - 'Til I Died

PR & Social - Charity/Public Service : CAMPAIGN

Saatchi & Saatchi

British Heart Foundation

�'Til I died� shattered perceptions of heart disease by remembering the lives of 12 young football fans who tragically died. 12 murals were hand-painted in each of their hometowns days before EURO 2024 to highlight the fact that 12 young people are lost to sudden cardiac death every week in the UK. The headline played on the iconic football chant ��til i die�. By adding just one letter, we gave it a whole new meaning and captured the nation's attention with over 300 pieces of news coverage. More importantly, donations increased 55% to fund scientific research that will save lives.

GOLD

MADE OF METAL

PR & Social - Use of Talent/Influencers : SINGLE

THE ROMANS

ONE PLUS

We rewrote the tired smartphone launch playbook with our launch of the OnePlus Nord 4. Inspired by the phone�s all-metal design, we recruited Finnish metal band Lordi to create Made of Metal, an electrifying track celebrating both the phone and the spirit of heavy metal. A pan-European teaser campaign and accompanying mockumentary film amplified the track�s release, sparking widespread intrigue. The results speak for themselves: a 13% sales uplift, 89% rise in subscriptions, 387% web traffic increase, 100k+ Spotify streams, and media coverage across Europe. OnePlus delivered a smartphone launch like no other.

BRONZE

MADE OF METAL

PR & Social - Product Launch : SINGLE

THE ROMANS

ONE PLUS

We rewrote the tired smartphone launch playbook with our launch of the OnePlus Nord 4. Inspired by the phone�s all-metal design, we recruited Finnish metal band Lordi to create Made of Metal, an electrifying track celebrating both the phone and the spirit of heavy metal. A pan-European teaser campaign and accompanying mockumentary film amplified the track�s release, sparking widespread intrigue. The results speak for themselves: a 13% sales uplift, 89% rise in subscriptions, 387% web traffic increase, 100k+ Spotify streams, and media coverage across Europe. OnePlus delivered a smartphone launch like no other.

BRONZE

Beauty Spotters

PR & Social - Charity/Public Service : SINGLE

The & Partners London Limited

Melanoma UK

Western dermatology�s focus on white skin has deadly consequences for people of colour disproportionately affected by melanoma. To tackle this, we created �Beauty Spotters� with MelanomaUK. We pitched the idea, secured funding, and partnered with pro-bono media. We designed nail stickers mimicking Acral Melanoma�s early signs, distributing them to nail salons in diverse communities. This turned manicures into medical checks, sparking conversations about early detection. With nail artists, beauty influencers, and publications, we built a 25-million-strong movement in two months. Now, searching "acral melanoma" online shows symptoms on black and brown skin�ensuring no melanoma goes unnoticed.

SILVER

Daisy vs Scammers

PR & Social - PR Led Creative Idea : SINGLE (moved)

VCCP

Virgin Media O2

Do influencers have to be human? O2 didn�t think so. Meet Daisy, a 78-year-old AI granny built to fight scammers by wasting their time�and sparking a global conversation. Powered by advanced Gen-AI, Daisy instinctively responds to scam calls, rambling about her grandchildren, forgetting her bank details, and endlessly sharing her lemon meringue pie recipe. Daisy became a viral sensation. With 1 billion+ impressions, millions of social views, and 1,800+ press hits (Sky, BBC, Have I Got News for You) across 10+ markets, Daisy turned scam awareness into a cultural moment�proving that AI-led social campaigns can drive real-world impact.

GOLD

Daisy vs Scammers

PR & Social - Use of Talent/Influencers : SINGLE (moved)

VCCP

Virgin Media O2

Do influencers have to be human? O2 didn�t think so. Meet Daisy, a 78-year-old AI granny built to fight scammers by wasting their time�and sparking a global conversation. Powered by advanced Gen-AI, Daisy instinctively responds to scam calls, rambling about her grandchildren, forgetting her bank details, and endlessly sharing her lemon meringue pie recipe. Daisy became a viral sensation. With 1 billion+ impressions, millions of social views, and 1,800+ press hits (Sky, BBC, Have I Got News for You) across 10+ markets, Daisy turned scam awareness into a cultural moment�proving that AI-led social campaigns can drive real-world impact.

GOLD

Unsilence the Crowd

PR & Social - To influence Positive Change : CAMPAIGN

VML UK

Sela X Newcastle United

Unsilence The Crowd revolutionized football accessibility for deaf fans. Using haptic technology woven into NUFC shirts, the campaign translated stadium noise into vibrations, allowing deaf fans to "feel" the match atmosphere. This world-first technology debuted live before 60,000 fans and a global TV audience, earning widespread praise and plans for wider adoption within the football community. The campaign's success generated extensive media coverage across 37 countries, reaching over 5 billion people, boosting Sela and RNID's brand reputation and establishing their innovative capabilities within the global football landscape.

SILVER

Unsilence the Crowd

PR & Social - Events & Stunts : CAMPAIGN

VML UK

Sela X Newcastle United

Unsilence The Crowd revolutionized football accessibility for deaf fans. Using haptic technology woven into NUFC shirts, the campaign translated stadium noise into vibrations, allowing deaf fans to "feel" the match atmosphere. This world-first technology debuted live before 60,000 fans and a global TV audience, earning widespread praise and plans for wider adoption within the football community. The campaign's success generated extensive media coverage across 37 countries, reaching over 5 billion people, boosting Sela and RNID's brand reputation and establishing their innovative capabilities within the global football landscape.

SILVER

Don't Drink and Dive

PR & Social - Use of Talent/Influencers : SINGLE (moved)

Wieden+Kennedy

Malibu

1 in 4 drownings in the UK involve alcohol. As a brand predominately enjoyed on beach holidays and by water, Malibu Rum had a responsibility to raise awareness and drive meaningful change. ? We partnered with the RLSS UK and Olympic diver Tom Daley, to make a knitted poolside collection with a simple message: Don�t Drink & Dive. We launched a PSA; made 'Daley Reminder' films, floated floating billboards and auctioned the pair worn by Tom for �10,100. More than making headlines, this campaign raised public awareness, changed behaviour and raised vital funds for charity.

SILVER

The Unsafest Journey - Shoe

Press - Charity/Public Service Press ad : CAMPAIGN

Havas London

Refugease

The Unsafest Journey delivers a powerful message: �Some journeys cost everything. Help refugees avoid this journey by donating the cost of yours.� It draws a striking comparison between the everyday commute of Londoners and the life-threatening sea crossings refugees make in search of safety, urging donations to support the cause. Capturing the attention of fast-moving, focused commuters was challenging. The strategy was to disrupt their journey without obstructing it. It was achieved through carefully planned art direction and media placement. The campaign took over prominent digital spaces, ran ads in commuter newspapers, and interrupted radio spots during peak travel times.

BRONZE

The Unsafest Journey - Shoe

Press - Press advert : CAMPAIGN

Havas London

Refugease

The Unsafest Journey delivers a powerful message: �Some journeys cost everything. Help refugees avoid this journey by donating the cost of yours.� It draws a striking comparison between the everyday commute of Londoners and the life-threatening sea crossings refugees make in search of safety, urging donations to support the cause. Capturing the attention of fast-moving, focused commuters was challenging. The strategy was to disrupt their journey without obstructing it. It was achieved through carefully planned art direction and media placement. The campaign took over prominent digital spaces, ran ads in commuter newspapers, and interrupted radio spots during peak travel times.

BRONZE

Missing Articles

Press - Tactical Press advert : CAMPAIGN

Mother

Wall Street Journal

March 29, 2024, marked one year since Russia wrongfully detained Wall Street Journal reporter Evan Gershkovich for simply doing his job.To mark the date, The Wall Street Journal will keep telling Evan�s story through �Missing Articles� � blank spaces in the newspaper representing the stories Evan can�t write.

GOLD

Missing Articles

Press - for Positive Change : SINGLE (moved)

Mother

Wall Street Journal

March 29, 2024, marked one year since Russia wrongfully detained Wall Street Journal reporter Evan Gershkovich for simply doing his job.To mark the date, The Wall Street Journal will keep telling Evan�s story through �Missing Articles� � blank spaces in the newspaper representing the stories Evan can�t write.

GOLD

Missing Articles

Press - Press advert : CAMPAIGN

Mother

Wall Street Journal

March 29, 2024, marked one year since Russia wrongfully detained Wall Street Journal reporter Evan Gershkovich for simply doing his job.To mark the date, The Wall Street Journal will keep telling Evan�s story through �Missing Articles� � blank spaces in the newspaper representing the stories Evan can�t write.

GOLD

The Most Disastrous Campaign Ever

Press - Insert or Wraps : SINGLE

Uncommon Creative Studio

Hiscox

Across OOH, radio and social, Hiscox launched its new brand platform with 'The Most Disastrous Campaign Ever� - where each execution in the campaign had �gone wrong� in a humorous way that linked to Hiscox�s insurance offering. A radical approach in a category that�s afraid of talking about risk. The campaign reinvigorated the Hiscox brand - delivering transformative improvements all the way through the marketing funnel, and showing that entertaining, broad-reach advertising still has incredible power in B2B.

SILVER

(A) The International Criminal Court

Short Film - Animated Short Film

AFP

Founded in 2002 in The Hague, Netherlands, the International Criminal Court (ICC) has a mission to investigate and bring to trial individuals charged with the gravest crimes when the countries involved did not have the commitment or capacity to bring them to justice themselves. This short animation film created for the Agence France-Presse (AFP), one of the largest news wire agencies in the world, aims to clarify the general operations of the ICC. It is intended to be broadcast on AFP's channels and used by its clients.

FINALIST

WE ARE ALL UNWANTED SOMEWHERE

Short Film - Direction

COMPULSORY.

After getting a scary text, @Pervers3cowgirls go to a clinic to get checked out. Mayhem ensues.

WINNER

C - Slaps

Short Film - Editing

Dave Warren Editing Ltd

Reconnecting on the night of a mutual friend's birthday, Jack and Eilidh test each other's boundaries.

FINALIST

A - The Living Danube Partnership - The Ripples of Change

Short Film - Documentary

Grey London

The Coca Cola Company x WWF

This documentary tells the story of two Living Danube Partnership projects: restoring the Persina wetlands in Bulgaria and the Old-Drava oxbow on the Hungarian-Croatian border. Through the powerful stories of the people on the ground, we see the potential we all have to effect positive change. This film is a rally call to everyone, of all ages, to use their own power to make positive ripples of change.

FINALIST

Awards 2025

2025 full winners list