2025 winners | Creative Circle 10/12

Creative Circle Shortlisted Social graphic square.jpg

Most Promising Creative Team

Summer Wood | Imogen Drake

McCann Health London

We’re Imogen & Summer. To discover who’s who, you’ll have to meet us! One hails from bonnie Edinburgh, the other from the Cambridge countryside. Though worlds apart, we clicked instantly during our 2022 internship at McCann Health London. Our chemistry turned heads, leading to full-time roles as a junior creative team. With Summer’s design flair and Imogen’s whimsical words, we quickly found our groove—though we enjoy swapping roles for extra spice! In two years, we’ve risen to mid-weight status, winning seven awards and two shortlists. On a winning streak with pitches, we’re constantly challenging ourselves and pushing creative boundaries.

FINALIST

Most Promising Music Video Director

The Reids

Anonymous Content

James Blake's "Thrown Around" is the first music video off of his independently released album. Newcomer directing duos The Reids' protagonist-led filmmaking that harnesses real life through an aesthetic lens is perfectly encapsulated in their music video for James Blake’s “Thrown Around”. A defiant mix of surrealism and docu-style, captured on a custom 360 rig, sees the newly independent artist wading through the worst 24 hours of his life.

FINALIST

Most Promising Commercial Film Director

The Reids

Anonymous Content

A stylish shot-on-iphone spot for fashion label Hicks about a man searching for peace in the city.

FINALIST

Most Promising Creative Individual

Thomas James

McCann Health London

I'm Tom—a simple guy from Birmingham, though thankfully without the Brummy accent. As of today, I’ve been a creative for 2 years and 14 days (yes, I’m counting). I started as a business graduate but took a sharp turn into a panic master’s in advertising, mainly to spend another year near the (occasionally) sunny Cornish beaches. Since then, I’ve done an internship, landed a job, and dived into the creative world. The past two years have been a whirlwind of learning, fun and lots of pints, I wouldn’t trade it for anything.

FINALIST

Most Promising New Influencer

VCCP

Do influencers have to be human? O2 didn’t think so. Meet Daisy, a 78-year-old AI granny built to fight scammers by wasting their time—and influencing the nation in the process. Powered by advanced Gen-AI, Daisy instinctively responds to scam calls, rambling about her grandchildren, forgetting her bank details, and relentlessly sharing her lemon meringue pie recipe. But she’s more than a ‘scambaiter’—she’s an educator. Through O2’s social channels, Daisy exposes real scamming tactics, turning engagement into awareness. With 1,000+ scammers stalled, 1 billion impressions, and 1,800+ press features, Daisy proves AI can fight fraud and win hearts.

WINNER

Most Promising Commercial Film Director

Valentin Savin & Kateryna Lahoda

Diagonal11

Magical story about Christmas delivery in Paris.

FINALIST

Most Promising Colourist

Vanessa Aparicio

Glassworks

As colourist, I aim to bring distinct visual depth and emotion to each project. For Patta x Marshall, I connected with the portrayal of community, using tailored palettes, film emulation, and texture to reflect the warmth of Caribbean landscapes. “World of Tanks” required working closely with VFX to ensure a seamless blend of imagery. Day-for-dusk scenes at the beginning required significant adjustments to match the intended atmosphere. For “Lie to Me”, I embraced a bold, film noir-inspired approach. Shot beautifully on film, I pushed the boundaries by adding extra light shaping and blending B&W with colour for extra visual contrast.

FINALIST

Most Promising Illustrator

Wei Wu

Jelly

An illustrator with a love for colourful and playful design, Wei Wu uses metaphors and symbols to explore topics including love, friendship and nature, and enjoys telling stories about relationships, society and being a woman. A recent graduate from Kingston University’s MA Illustration course, Wei’s illustrations have been featured in projects and publications globally collaborating with titles such as It’s Nice That and Creative Boom.

WINNER

Most Promising Graphic Designer

Weronika Szklarek

Saatchi&Saatchi

I am a London-based graphic designer passionate about strategy, systems and breaking the rules. Having been in the advertising industry for 2.5 years, I started my journey at Wieden+Kennedy, followed by Grey London and Saatchi&Saatchi. During this time, I had the pleasure of working with brands such as Nike, Pringles, Oreo, Waitrose, Nintendo, and Visa. My practice mostly explores typography as an expression tool and is based on the intersection of authenticity, craft, meaning and excitement. I am passionate about and actively championing queer culture and the presence of working-class women in design.

WINNER

Most Promising Music Video Director

Zac Dov Wiesel

Pulse Films

Zac Dov Wiesel is an Australian-born Director, currently based in LA. After graduating NYU, he dove head first into directing music videos, sparking attraction with a series of spots for artist Rodney Chrome. Since, he's been continuing to build a fantastic portfolio, directing videos for Audrey Nuna, Confidence Man and Marina Satti.

FINALIST

Most Promising Animator, 2D, Stop Motion, CGI

Ziyad Abahussin

FutureDeluxe

Ziyad started his creative journey by designing & animating 2D visuals for family & friends and making personal work by using sports footage to develop 2D FX. During university, Ziyad decided to expand his skillset by diving into the world of digital 3D, motivated by the opportunity to create fresh visuals & concepts completely from scratch, and driven by his love for technical work & problem-solving. After graduating, Ziyad was allowed to embark on his professional voyage & join FutureDeluxe in crafting CG work for global brands including Apple, Playstation, Bjork, Amazon and many others.

WINNER

Paris Paralympics 2024: 'Considering What?'

Outdoor - to influence Positive Change : CAMPAIGN

4creative

Channel 4

Despite being the world's third biggest sporting event, research found 60% of viewers watch the Paralympics to see athletes "overcoming� their disabilities. Our posters put the focus back on sport, showing Paralympians physically striking out ableist caveats as they compete at the highest level. This approach contributed to raising awareness of the Paralympics to 70% of UK adults. But, most importantly received plaudits from the disabled community and shifted conversation on from outdated ableist attitudes.

BRONZE

Considering What? Paris Paralympics 2024

Outdoor - Print Poster advert : CAMPAIGN

4creative

Channel 4

Despite being the world's third biggest sporting event, research found 60% of viewers watch the Paralympics to see athletes "overcoming� their disabilities. Our posters put the focus back on sport, showing Paralympians physically striking out ableist caveats as they compete at the highest level. The campaign got plaudits from the disabled community and helped raise awareness of the Paralympics to 70% of UK adults with the opening ceremony getting 6 million viewers - the most since London 2012.

BRONZE

Icons - Egg

Outdoor - Digital Poster advert : CAMPAIGN

BBH

Tesco

SILVER

Bundles of Joy - Hero 1

Outdoor - Print Poster advert : CAMPAIGN

BBH

Burger King

For many mothers, the food you have straight after birth is one of the most amazing and unforgettable meals of all time. With many turning to Burger King. �Bundles of Joy� was a campaign born from that insight. Using real images of mums who chose the brand as their first postpartum meal, with the exact time their food arrived featured on every print execution. Each image captures the raw, visceral feeling of complete food satisfaction and was authentically taken by the mother�s partner, with no intervention from Burger King.

GOLD

The Unsafest Journey - Shoe (UNDER GROUND STATION SITES)

Outdoor - to influence Positive Change : SINGLE (moved)

Havas London

Refugease

The Unsafest Journey delivers a powerful message: �Some journeys cost everything. Help refugees avoid this journey by donating the cost of yours.� It draws a striking comparison between the everyday commute of Londoners and the life-threatening sea crossings refugees make in search of safety, urging donations to support the cause. Capturing the attention of fast-moving, focused commuters was challenging. The strategy was to disrupt their journey without obstructing it. It was achieved through carefully planned art direction and media placement. The campaign took over prominent digital spaces, ran ads in commuter newspapers, and interrupted radio spots during peak travel times.

SILVER

The Unsafest Journey

Outdoor - DIGITAL TRANSPORT POSTER : CAMPAIGN (moved)

Havas London

Refugease

The Unsafest Journey delivers a powerful message: �Some journeys cost everything. Help refugees avoid this journey by donating the cost of yours.� It draws a striking comparison between the everyday commute of Londoners and the life-threatening sea crossings refugees make in search of safety, urging donations to support the cause. Capturing the attention of fast-moving, focused commuters was challenging. The strategy was to disrupt their journey without obstructing it. It was achieved through carefully planned art direction and media placement. The campaign took over prominent digital spaces, ran ads in commuter newspapers, and interrupted radio spots during peak travel times.

BRONZE

The OG

Outdoor - Digital Poster advert : CAMPAIGN

Leo Burnett

Kellogg's

Kellogg�s was facing ongoing pressure to its category leadership in the face of Own Label knock-offs. They needed to reassert themselves as an iconic household brand you wouldn�t compromise on, reigniting love for Kellogg�s as the original breakfast cereal. By cropping into the OG of the iconic Kellogg�s logo, we reminded the world the that there really is only one cereal to wake up to.

SILVER

Deliveroo - Gavin & Stacey

Outdoor - Tactical Poster advert : SINGLE

Pablo London

Deliveroo

When the last ever Gavin & Stacey episode was announced, Deliveroo knew how it would join the nation in its love for it; by celebrating Smithy�s iconic curry order. With an OOH poster in Billericay, the hometown of Smithy. It brought nostalgia and buzz for the show dominating all the headlines. With details like the date and time of the episode as receipt details, it gained media coverage and bolstered orders for a small curry house. It launched a week before the Christmas Special, perfectly timed for customers to get the bundle in time for the finale.�

SILVER

Myles - 'Til I Died

Outdoor - Charity/Public Service Poster : CAMPAIGN

Saatchi & Saatchi

British Heart Foundation

�'Til I died� shattered perceptions of heart disease by remembering the lives of 12 young football fans who tragically died. 12 murals were hand-painted in each of their hometowns days before EURO 2024 to highlight the fact that 12 young people are lost to sudden cardiac death every week in the UK. The headline played on the iconic football chant ��til i die�. By adding just one letter, we gave it a whole new meaning and captured the nation's attention with over 300 pieces of news coverage. More importantly, donations increased 55% to fund scientific research that will save lives.

GOLD

Myles - 'Til I Died

Outdoor - Tactical Poster advert : CAMPAIGN

Saatchi & Saatchi

British Heart Foundation

�'Til I died� shattered perceptions of heart disease by remembering the lives of 12 young football fans who tragically died. 12 murals were hand-painted in each of their hometowns days before EURO 2024 to highlight the fact that 12 young people are lost to sudden cardiac death every week in the UK. The headline played on the iconic football chant ��til i die�. By adding just one letter, we gave it a whole new meaning and captured the nation's attention with over 300 pieces of news coverage. More importantly, donations increased 55% to fund scientific research that will save lives.

GOLD

Myles - 'Til I Died

Outdoor - Use of Outdoor Medium : CAMPAIGN

Saatchi & Saatchi

British Heart Foundation

�'Til I died� shattered perceptions of heart disease by remembering the lives of 12 young football fans who tragically died. 12 murals were hand-painted in each of their hometowns days before EURO 2024 to highlight the fact that 12 young people are lost to sudden cardiac death every week in the UK. The headline played on the iconic football chant ��til i die�. By adding just one letter, we gave it a whole new meaning and captured the nation's attention with over 300 pieces of news coverage. More importantly, donations increased 55% to fund scientific research that will save lives.

GOLD

The Other Prostate Check 1

Outdoor - Charity/Public Service Poster : CAMPAIGN

TBWA\MCR

Prost8

Every year 12,000 people in the UK die from a treatable illness. Prostate Cancer. One of the main reasons is that men often avoid being tested, thinking it involves a finger up their backside. But it doesn�t anymore. There�s an alternative � a simple blood test taken from the arm. Because knowing this can be the difference between life and death, Prost8 wanted to make as many men aware as possible. So, for Prostate Cancer Awareness Month, we showed the misconception in a visual way, encouraging men to see prostate tests differently.

BRONZE

Money Never Felt Like Monzo

Outdoor - Print Poster advert : CAMPAIGN

Uncommon Creative Studio

Monzo

Monzo, the UK�s largest digital bank with more than 9 million customers, in May �24, launched its new, UK-wide above-the-line campaign: Money Never Felt Like Monzo. The out of home showcase consumers how Money Never Felt Like Monzo through a series of impactful comparisons, including; transforming a broken toilet into a beautiful bird fountain and turning freezing ice blocks into fluffy slippers. These iconic comparisons where shown across the UK in side by side out of home sites.

BRONZE

The Truth should be Ordinary

Outdoor - to influence Positive Change : CAMPAIGN

Uncommon Creative Studio

The Ordinary

To spread news of the democratization of the beauty industry�s best kept secrets, we created a digital archive � free and avaliable for anybody to access � unveiling striking truths about the industry�s most critical and misunderstood topics including parabens, �natural� skincare, animal testing and more. To support and amplify these important findings � we created an iconic series of imagery � each taking one truth from the digital archive and bringing it to life with striking black and white art direction. https://thetruthshouldbeordinary.com/

SILVER

You Can Do It

Outdoor - Print Poster advert : CAMPAIGN

Uncommon Creative Studio

B&Q

The main challenge with B&Q was to continue to grow brand preference, and do so by reminding the nation that B&Q empower them to improve their homes however they require. Consequently, we bought back the �You Can Do It� slogan - a slogan which has played an integral part in the brand's heritage. In a world that holds people back from believing �they can� - B&Q wants to silence this doubt and inspire action - encouraging people that they can do it.

GOLD

The Most Disastrous Campaign Ever

Outdoor - Special Build : CAMPAIGN

Uncommon Creative Studio

Hiscox

Across OOH, radio and social, Hiscox launched its new brand platform with 'The Most Disastrous Campaign Ever� - where each execution in the campaign had �gone wrong� in a humorous way that linked to Hiscox�s insurance offering. A radical approach in a category that�s afraid of talking about risk. The campaign reinvigorated the Hiscox brand - delivering transformative improvements all the way through the marketing funnel, and showing that entertaining, broad-reach advertising still has incredible power in B2B.

GOLD

Infringement

Outdoor - Use of Outdoor Medium : CAMPAIGN

Uncommon Creative Studio

Hiscox

Hiscox�s �infringement� takes liberties with each brand�s distinctive assets including brand colours and iconic taglines. What, at first glance, appears to be a trio of Specsavers, Weetabix and Cillit Bang posters, quickly reveal themselves to be playful business insurance adverts raising awareness of the legal risks of copyright infringement. Through its messaging, Hiscox has humorously repurposed the three iconic brand lines� �You should�ve gone to Specsavers� becomes �You should�ve gone to Hiscox� �Have you had your Weetabix?� becomes �Have you had your Hiscox?� �BANG! And the dirt is gone� becomes �BANG! And Hiscox could help protect you.�

SILVER

ENVELOPE

Outdoor - Special Build : SINGLE (moved)

Uncommon Creative Studio

Hiscox

Hiscox�s �infringement� takes liberties with each brand�s distinctive assets including brand colours and iconic taglines. What, at first glance, appears to be a trio of Specsavers, Weetabix and Cillit Bang posters, quickly reveal themselves to be playful business insurance adverts raising awareness of the legal risks of copyright infringement. Through its messaging, Hiscox has humorously repurposed the three iconic brand lines� �You should�ve gone to Specsavers� becomes �You should�ve gone to Hiscox� �Have you had your Weetabix?� becomes �Have you had your Hiscox?� �BANG! And the dirt is gone� becomes �BANG! And Hiscox could help protect you.�

GOLD

Prescription For Nature

Outdoor - Charity/Public Service Poster : CAMPAIGN

Uncommon Creative Studio

WWF

Whether it is a concern for climate change or the stresses of everyday life, the UK is facing a mental health crisis, with one in six people reporting a common mental health problem in any given week across England. In response, WWF is harnessing the healing power of nature in their new A Prescription for Nature campaign - prescribing nature to the nation. Because when we restore nature, nature restores us. Just 20-minutes in nature each day is enough to make a positive impact on our mental wellbeing, a statistic that sits at the heart of WWF�s OOH work.

SILVER

Doors

Outdoor - Use of Outdoor Medium : CAMPAIGN

Uncommon Creative Studio

British Airways

In a world that�s never been so instant, so needy, so noisy, being able to find quiet, a moment of calm has never been so important. Through a suite of outdoor imagery, British Airways has shown that it can provide this moment of calm and quiet. The outdoor imagery demonstrated this moment of uninterrupted calm through a single slit in the creative, illustrating moments of quiet and privacy found by BA customers. The imagery is accompanied by white space, demonstrating the surrounding cabin and the calm, private environment � alongside humorous copy emphasising the luxurious experience the airline provides.

BRONZE

Infringement

Outdoor - Print Poster advert : CAMPAIGN

Uncommon Creative Studio

Hiscox

Hiscox�s �infringement� takes liberties with each brand�s distinctive assets including brand colours and iconic taglines. What, at first glance, appears to be a trio of Specsavers, Weetabix and Cillit Bang posters, quickly reveal themselves to be playful business insurance adverts raising awareness of the legal risks of copyright infringement. Through its messaging, Hiscox has humorously repurposed the three iconic brand lines� �You should�ve gone to Specsavers� becomes �You should�ve gone to Hiscox� �Have you had your Weetabix?� becomes �Have you had your Hiscox?� �BANG! And the dirt is gone� becomes �BANG! And Hiscox could help protect you.�

GOLD

Windows

Outdoor - Use of Outdoor Medium : CAMPAIGN

Uncommon Creative Studio

British Airways

British Airways normally has a lot to say. As part of its wider �British Original� platform, the airline must communicate a wide suite of functional and destination messages. But to drive critical emotional affinity for the brand, we needed the opposite. Something incredibly simple - a question. How do you capture the emotion of flying? In their pursuit of cheaper, more economical offers, most airlines strip out magic and emotion. And while destinations are brilliant - we�ve forgotten that there�s something magical in the act of flying. Of looking out the window - that�s what we wanted to capture.

GOLD

The Most Disastrous Campaign Ever

Outdoor - Use of Outdoor Medium : CAMPAIGN

Uncommon Creative Studio

Hiscox

Across OOH, radio and social, Hiscox launched its new brand platform with 'The Most Disastrous Campaign Ever� - where each execution in the campaign had �gone wrong� in a humorous way that linked to Hiscox�s insurance offering. A radical approach in a category that�s afraid of talking about risk. The campaign reinvigorated the Hiscox brand - delivering transformative improvements all the way through the marketing funnel, and showing that entertaining, broad-reach advertising still has incredible power in B2B.

GOLD

Made to Share

Outdoor - Print Poster advert : CAMPAIGN

VCCP

Cadbury - Mondel?z

Cadbury needed a campaign expression of their long-running �Generosity� platform that would encourage people to share their chocolate. Rather than traditional ads. We did it on-pack. We redesigned bars of Cadbury Dairy Milk to be shared proportionately, rewarding the generous ones amongst us. Each pack was inspired by the relatable behaviours of our nearest and dearest, whether you�re a family, a sharehouse, colleagues or a bunch of mates. Creating a Limited Edition set of 12 bars that were available to purchase in-store.

GOLD

Feliz St. Patrick's Day

Outdoor - Tactical Poster advert : CAMPAIGN

Wieden+Kennedy

Kahlua

Sometimes big ideas come from complex insights. And sometimes from the fact that Espresso Martinis look like that famous stout, G*******. We created an outdoor campaign for St Patrick�s day that stole the art direction of G******* and used negative space to highlight the foam of an Espresso Martini. With everybody out and about celebrating, we launched outdoor outside St James� factory, along Parnell Street �and Abbey Street (Dublin) and next to 10 Irish/Famous G******* pubs in London.�

BRONZE

Trigger the Taste - It Has To Be Fries

Outdoor - Print Poster advert : CAMPAIGN

Wieden+Kennedy

Heinz

For 156 years, Heinz has shaped the nation�s taste memory. You can�t picture ketchup without fries or Beanz without toast. This campaign taps into that deep-rooted association, using Heinz�s iconic pairings to reinforce its superior taste and quality. Each ad features striking macro photography, celebrating classic Heinz products without logos or packaging. Yet, over 70% of consumers still identified Heinz instantly. �Trigger the Taste� defies convention, proving that Heinz isn�t just a brand�it�s a reflex. When it comes to taste, recognition is instinctive. And when it comes to flavour, there�s only one answer: it has to be Heinz.

GOLD

Considering What? Paris Paralympics 2024

Craft - Public Space Illustration : SINGLE (moved)

4creative

Channel 4

Despite being the world's third biggest sporting event, research found 60% of viewers watch the Paralympics to see athletes "overcoming� their disabilities. Our mural put the focus back on sport, by showing a Paralympian using their sporting prowess to physically strike out a patronising caveat. Our approach contributed to raising awareness of the Paralympics to 70% of UK adults, with the opening ceremony getting 6 million viewers. But, most importantly we got plaudits from the disabled community and shifted conversation on from outdated ableist attitudes.

GOLD

Generation Z: You're On The Menu

IMAGE PRODUCTION DESIGN (moved)

4creative

Channel 4

To promote Ben Wheatley�s brand-new zombie drama, where boomers turn into zombies hungry for teenage flesh, we decided to put Gen Z on the menu. Literally. A suite of vibrant and chilling posters served up severed heads of the four key cast members (and one hand) on elderly people�s chintzy plates with over-boiled veg and gravy, in settings reminiscent of going to your nan's house. Details like pimple patches and placemats were used to highlight the generational divide. Everything was shot in-camera with minimal retouch as an homage to the practical effects and craft found in the early horror genre.

BRONZE

Queenie

Craft - Public Space Illustration : SINGLE

4creative

Channel 4

To take an iconic character from a best-selling book to TV screens, we commissioned South London artist Kione Grandison to paint Queenie like a modern queen. Our regal portrait of �South London Royalty� was then hung as a mural on Brixton�s Electric Avenue, celebrating Queenie�s dual identity as a Londoner with Caribbean heritage. And for the jewel in the crown, our campaign helped the series get over 2.1m viewers across linear and streaming.

BRONZE

Paris Paralympics 2024: Considering What?

Craft - Photography : CAMPAIGN

4creative

Channel 4

Despite being the world's third biggest sporting event, research found 60% of viewers watch the Paralympics to see athletes "overcoming� their disabilities. Our posters put the focus back on sport, showing Paralympians physically striking out ableist caveats as they compete at the highest level. The campaign got plaudits from the disabled community and helped raise awareness of the Paralympics to 70% of UK adults with the opening ceremony getting 6 million viewers - the most since London 2012.

SILVER

Generation Z: You're On The Menu

Craft - Photography : CAMPAIGN

4creative

Channel 4

To promote Ben Wheatley�s brand-new zombie drama, where boomers turn into zombies hungry for teenage flesh, we decided to put Gen Z on the menu. Literally. A suite of vibrant and chilling posters served up severed heads of the four key cast members (and one hand) on elderly people�s chintzy plates with over-boiled veg and gravy, in settings reminiscent of going to your nan's house. Details like pimple patches and placemats were used to highlight the generational divide. Everything was shot in-camera with minimal retouch as an homage to the practical effects and craft found in the early horror genre.

BRONZE

Great British Bake Off: Sweet Relief

Craft - Animation Illustration : CAMPAIGN

4creative

Channel 4

Amidst political upheaval and unrest in 2024, people were craving some escapism. Series 15 of Bake Off was exactly the comfort TV balm they needed; cue our campaign for Sweet Relief. We launched with an animated world of cakes, bakes and Easter Eggs that hosts Noel and Alison explored in their butterfly and leopard-print Queen bee form. The 40�, bespoke 10� and idents were a visual feast of fun and positivity. Gingham-wrapped posters, buses, taxis and contextual online ads were adorned with pin badges that also shared �sprinkles of joy�, and the cherry on top was a personalisable Snap game.

GOLD

Considering What? Paris Paralympics 2024

Craft - Image for Positive Change : SINGLE (moved)

4creative

Channel 4

Despite being the world's third biggest sporting event, research found 60% of viewers watch the Paralympics to see athletes "overcoming� their disabilities. Our mural put the focus back on sport, by showing a Paralympian using their sporting prowess to physically strike out a patronising caveat. Our approach contributed to raising awareness of the Paralympics to 70% of UK adults, with the opening ceremony getting 6 million viewers. But, most importantly we got plaudits from the disabled community and shifted conversation on from outdated ableist attitudes.

GOLD

Bundles of Joy - Hero 1

Craft - Photography : CAMPAIGN

BBH

Burger King

For many mothers, the food you have straight after birth is one of the most amazing and unforgettable meals of all time. With many turning to Burger King. �Bundles of Joy� was a campaign born from that insight. Using real images of mums who chose the brand as their first postpartum meal. Each image captures the raw, visceral feeling of complete food satisfaction and was authentically taken by the mother�s partner, with no intervention from Burger King.

GOLD

F&F Home Launch - Plates

IMAGE PRODUCTION DESIGN (moved)

BBH

F&F

GOLD

F&F Home Launch - Plates

Craft - Fashion & Beauty Photography : CAMPAIGN

BBH

F&F

SILVER

Bundles of Joy - Hero 1

Craft - Documentary Photography : CAMPAIGN

BBH

Burger King

GOLD

Aoife - Change their story

Craft - A.I Generated Image : CAMPAIGN

BBH

Barnardos

Barnardos hear thousands of children's stories. With their intervention, and charitable public support, they can change stories for the better. A simple thought, which proved complex to create. It began with capturing hundreds of portraits on a traditional photoshoot, collecting our actors� real childhood photos and combining them both into a bespoke, closed AI model. Working with Barnardos case workers and our AI technologist, we used prompts to reverse-age our actors, creating an accurate depiction of the emotions of a traumatic story, while protecting real-life cases. This shows how AI can be harnessed alongside established craft to create impactful work.

SILVER

Icons - Egg

Craft - Still Life & Studio Photography : CAMPAIGN

BBH

Tesco

GOLD

Awards 2025

2025 full winners list