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Warm & Fuzzy

The biggest barrier to buying a heat pump is the myth that it’s not warm enough to heat your home. To counter this, we combined positively warm and fuzzy testimonies with a world entirely handmade from wool. Working with Blinkink’s directing duo Andy and Adeena, the characters were painstakingly designed, made and brought to life frame by frame using traditional stop motion animation. This charming and nostalgic technique adds to the warm and fuzzy feeling.

Category

Animation - Lens Based Animation (campaign)

Client:

Department for Energy Security & Net Zero

Entered by:

M+C Saatchi Group UK

Award:

Shortlisted

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