WAKE (Campaign)

'Wake' is a much celebrated campaign of long copy press and posters that repositions Brittany Ferries as a holiday company and not merely a mode of transport. The executions perfectly combine insightful and lilting copywriting with quirky typography to carry readers along on a sea of imagery that vividly brings to life the 'uncommon' holiday experiences of a diverse set of travellers.

Writers Heidi Dixon and Emily Kerr are two rising stars who've crafted something authentic, singular, engaging, entertaining and immersive. Their copy transports you, showcases grammatical flair and demonstrates a maturity beyond their years.

Category

Most Promising Creative Writer (UK based) (campaign)

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