This Is Not A Soft Drink

How do you maintain love for an iconic Scottish brand and grow its popularity in England and Wales?

How do you honour 125 years of heritage in a way that resonates today?

This was our challenge on IRN-BRU.

Our answer was a script that’s both impassioned and irreverent. Delivered by a street cast lad from Glasgow the writing framed IRN-BRU as a symbol of maverick bravery in a way that resonated across generations. Though there’s a clear protagonist the one-liners from the supporting characters deliver the humour that makes this work memorable. This script truly brought IRN-BRU to life.

Category

Writing of Dialogue for Film (single)

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