Specsavers vs blur

The Oasis Reunion Tour became 2025’s biggest cultural moment, and Specsavers saw an opportunity to talk to fans with simple headline-based poster placed directly outside Wembley Stadium during the gig dates. The line “The original blur rivals” used Britpop rivalry to remind fans that Specsavers has been fighting blur long before Oasis. Its simplicity, cheek and perfect cultural fit in that moment stopped fans in their tracks (even the band shared pictures of it on their social feeds).

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Writing - Poster advert (single)

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