Set the Juice Loose

Maynards is an iconic sweet brand, loved by the nation. But recently it has found itself usurped either by cheaper supermarket own brands, or those with a much bigger spend.

So this year Maynards Bassetts is back with another playful installment of the long-standing, much-loved ‘Set the Juice Loose’ out of home campaign, which couples appropriately iconic visuals, and nostalgic appeal.

The result is some unexpected yet charming ways to set the juice loose and properly simple, smile-in-the-mind posters.

Category

Outdoor - Print Poster advert (campaign)

Client:

​

Entered by: