Moncler x Gilga Farm

The film was made to launch Moncler’s new collection in collaboration with multi-talented artist Donald Glover. The core concept is a direct reference to the care-labels inside 1960s Moncler jackets, which featured a comic strip with their brand mascot ‘Monduck’.

Instead of just a full-screen cartoon, we composited the animation onto care labels inside the jackets; blending traditional cel animation with contemporary CG cloth simulations and giving a glimpse of the collection too. Additionally, we devised an innovative technique so the movements of the animated characters affected the fabric of the jacket, creating a fun interplay between the two worlds.

Category

Animation - Motion Design (campaign)

Client:

Moncler

Entered by: