Ladisfying Legals

Faced with punishingly long legals sometimes running to twenty seconds we hit a creative brick wall. Radio ads for Ladbrokes were being drowned in small print. So we flipped the problem. Instead of fighting the legals we made them the star. The legal copy was performed in wildly different musical styles from UK Garage to heavy metal to full blown opera. Compliance became entertainment. The result was a joyful self aware radio campaign that cut through, respected the rules, and made listeners smile. And THAT’S LADISFACTION.

Category

Radio - Use of Music (campaign)

Client:

Ladbrokes

Entered by: