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Frugal Chic

Mia McGrath, founder of Frugal Chic, is a rapidly rising voice in the business and finance creator space, redefining financial literacy through the lens of style, culture, and intentional living.

By blending personal finance education with fashion and lifestyle content, Mia makes budgeting, investing, and wealth-building feel aspirational and accessible to a new generation.

Since leaving her 9-to-5 to pursue content creation full-time, Mia has seen explosive growth and built a highly engaged community across platforms.

And her impact extends beyond her own audience - fellow creators and tastemakers are now flagging her as a “one to watch”

Category

Most Promising New Influencer (UK based) (single)

Client:

Entered by:

Whalar

Mia McGrath

Award:

Shortlisted

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