Call for Entries 2008


We need your entries double quick!

We’re putting together ‘The Bumper Book of British Advertising’, (A.K.A ‘Creative Circle Annual 2008’), so we need some half decent British Advertising to fill it up with.

It’s got to be good mind, we’ve got a mean jury, and when we say mean we mean mean. Flintham, Silburn, Dye, Morris, Reddy, Tollett, Denton, Collins, Ramsey, Priest, Belford, Montgomery. And that’s just their second names!

You see, we’ve had a bit of a Trinny & Susannah style makeover.

We’ve got a new identity courtesy of Paul Belford.

We’ve got new medals and trophies courtesy of Mark Denton, although unfortunately they’re square, HELLO?

We’ve got new committee members in the shape of Dave Dye, Paul Silburn and Ben Priest.

We’ve also got, after a break of seven years, a brand spanking new annual, courtesy of Tag, cheers Steve and Mark! You can have your name in capitals for that – TAG.

Also we’re introducing a new digital section, because we don’t know whether you’ve noticed – but the whole world’s changed.

Supermarkets are selling petrol, garages are selling tapenade and sweetshops are selling water. Plain water?

It’s all moved on from when we set up in 1946, we’re still non profit making, and we’re still run by creatives for creatives, but nowadays no one smokes a pipe or uses words like quantivise, creatorphorical or squidulum.

One thing that’s exactly the same as 1946 is that we’re here to promote the best of British. Global is great, we’re big fans of the world, it’s where most of our favourite people live, but we want to stick to our knitting and celebrate what’s best from these green and drizzly shores.

So get entering, we could be celebrating little old you.


Giles Montgomery explains the New Digital Section

Our mission this year is to apply the same stringent judging standards to digital as to any other medium. Only the freshest stickiest ideas need apply. To this end we have defined the categories in order to put like against like. My banner versus your banner and so on. You’ll notice there is no website category. We believe websites aren’t advertising. Feel free to tell us different.

Standard Banners
Online advertising with file sizes up to 35k. Any format. Single or campaign.

Rich Media
Online advertising with file sizes above 35k. Any format. Single or campaign.

Microsite
A self-contained website or ‘weblet,’ if you will, created for a specific advertising campaign. Typically has a unique URL, but could also be a sub-domain of the main brand site.

Peer Distributed Content (PDC)
Yes, everyone calls them virals. But really this is content seeded on the web with the hope that it will GO viral. Let’s call it like it is people! Could be a video, game, animation, song, mobile content, with or without interactive juiciness. Just so long as it was made exclusively for non-broadcast media. And it went truly, madly viral.

User Generated Content (UGC)
Online campaigns built around creative contribution from the public. Judged on the basic idea plus overall quality of response. Let’s be clear: the idea must live or die on the UGC.

Social Networking
Branded social networking ideas, e.g. YouTube channel, Facebook group, MySpace page, Second Life event, etc. Something that brings the people together like never before.

How to Enter
To enter The Creative Circle Honours you should carefully read the 'How to Enter' section and then select the appropriate category from the 'Categories' section.

Click here to download the document which contains the 'How to Enter' and the 'Categories' sections.

Once you have read the above document click here to download the entry forms, which must be completed, printed and sent together with your entries and the relevant payment to:
Janice Wilson, The Creative Circle, 22 Poland Street, London W1F 8QQ.

All documents are in Rich Text format and can be loaded into any word processor for printing.