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| TV AND CINEMA | |
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| Best TV Commercial Entrant: RKCR/Y&R Client: Virgin Media Title: Fantastic Journey Creatives: Ted Heath/Paul Angus Creative Director: Mark Roalfe Production Company: Rogue Films Production Company Producer: Kate Hitchings Director: Sam Brown Director Of Photography: Tom Townend Editor: James Rosen Production designer : Sebastian Soukup Post Production: MPC Audio Post Production : Grand Central |
Best TV Commercial Entrant: CHI & Partners Client: Drench Title: Clever Hamsters Creatives: Matt Collier/Wayne Robinson Creative Director: Ewan Paterson Producer: Ben Clark Production Company: Infinity Production Company Producer: Mark Stothert Director: Alex Turner |
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| Best TV Commercial Entrant: Channel 4 Product: On Air Promo Title: Alan Carr - Chatty Man Creative: Tom Tagholm Creative Director: Brett Foraker Production Company: 4creative Producer: Tabby Harris Director: Tom Tagholm Director Of Photography: Rob Hardy Production Design: Skyhook Colourist: George K @ MPC Editor: Adam Rudd @ Final Cut Sound Design: Rich Martin @ Envy SFX: Mark Beardall @ MPC |
Best TV Commercial Entrant: Leo Burnett Client: McDonald’s Title: Everybody Creatives: Tony Malcolm/Guy Moore Creative Director: Jim Bolton Production Company: Moxie Pictures Production Company Producer: Ensor Director: Neil Gorringe Editor: James Rosen |
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| Best Cinema Commercial RKCR/Y&R Title: Backlot Creatives: Gethin Stout/Mark Roalfe Creative Director:Mark Roalfe Production Company: Rattling Stick Production Company Producer: Sally Humphries Director: Ringan Ledwidge |
Best Idea in 10 Seconds Entrant: JWT London Product: HSBC Sponsorship of the British & Irish Lions Tour Title: Training Creatives: Mark Norcutt/Laurence Quinn Creative Director: Axel Chaldecott Production Company: Outsider Director: Dom & Nic Production Company Producer: John Madsen |
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| Best Idea in 10 Seconds Entrant: JWT London Product: HSBC Sponsorship of the British & Irish Lions Tour Title: Warm Down Creatives: Mark Norcutt/Laurence Quinn Creative Director: Axel Chaldecott Production Company: Outsider Director: Dom & Nic Production Company Producer: John Madsen |
Best Idea on 20 Seconds Entrant: Channel 4 Product: On Air Promo Title: Alan Carr Chatty Man Creative: Tom Tagholm Creative Director: Brett Foraker Production Company: 4creative Producer: Tabby Harris Director: Tom Tagholm Director Of Photography: Rob Hardy Production Design: Skyhook Colourist: George K @ MPC Editor: Adam Rudd @ Final Cut Sound Design: Rich Martin @ Envy SFX: Mark Beardall @ MPC |
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| Best Idea in 30 Seconds Entrant: Channel 4 Product: On Air Promo Title: Alan Carr Chatty Man Creative: Tom Tagholm Creative Director: Brett Foraker Production Company: 4creative Producer: Tabby Harris Director: Tom Tagholm Director Of Photography: Rob Hardy Production Design: Skyhook Editor: Adam Rudd @ Final Cut Sound Design: Rich Martin @ Envy |
Best Idea in 30 Seconds Entrant: Publicis Client: United Biscuits Product: Hula Hoops Title: DJ Creatives: Gary Turner/Jamie Marshall Creative Directors: TomEwart/Adam Kean Agency Producer: Sharon Joyce Production Company: Coy! Communications Producer: Sara Cummins Production Assistant: Rebecca O’Sullivan Director: Mark Denton |
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| Best Idea in 40 Seconds Entrant: AMV.BBDO Client: DfT Product: Road Safety Title: Live With It Creatives: Mike Bond/Bern Hunter Creative Group Heads: Phill Martin/Brian Campbell Creative Director: Paul Brazier Producer: Lindsay Hughes Production Company: Rattling Stick Production Company Producer: Kirsty Dye Director: Andy McLeod Editor: Andy McGraw Post Prod: Glassworks |
Best Idea in 60 Seconds Entrant: CHI & Partners Client: Drench Title: Clever Hamsters Creatives: Tony Malcolm/Guy Moore Creative Director: Jim Bolton Production Company: Moxie Pictures Production Company Producer: Ensor Director: Neil Gorringe |
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Best Campaign or Series |
Best Charity Commercial Entrant: WCRS Client: Product: Stop Torture Title: Hands Creatives: Oli Beale/Alex Holder Creative Directors: Yan Elliott/Luke Williamson Producer: Lesley Williams Production Company: Therapy Films Production Company Producer: Tessa Mitchell Director: Christian Bevilacqua Editor: Al Sinclair Director Of Photography: Marcus Domleo Sound Design: Envy |
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| Best Public Service Commercial Entrant: RKCR/Y&R Client: Home Office Product: Anti Knife Crime Title: Physical Creatives: Jolyon Finch/Steve Moss Creative Director: Damon Collins Production Company: M&Y Films Prod Co Producer: Genevieve Simmers Director: Debbie Anzalone Editor: Matthew McKinnon |
Best Programme Sponsorship/Idents Entrant: Lowe Product: Vauxhall Tigra/Vauxhall Corsa Title: America’s Next Top Model Idents Creatives: Seb Housden/Ben McCarthy Creative Director: Patrick McClelland Producer: Glen Paton Production Company: Ricandjo.tv Production Company Producer: Jo Dickins Director: Ric Hawkes Editor: Martin Bridge |
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| RADIO | |
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| Best Radio Commercial Entrant: M & C Saatchi Client: Dixons Stores Group Product: Dixons.co.uk “The Last Place You Want To Go” Title: Prattlethwerp Creative: Simon Dicketts Producer: Simon Blaxland Production Company: Zoo |
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| PRESS | |
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| Best Press Advertisement Entrant: Publicis Client: Army/COI Product: Army Recruitment Title: Football Creatives: Matt Anderson/Steve Nicholls Creative Directors: Tom Ewart/Adam Kean Typographer/Designer: Bryan Riddle |
Best Press Advertisement Entrant: DDB UK Client: Volkswagen Product: Independent Cinema Sponsorship Title: Terminator Creatives: Steve Hall/Daniel Seager Executive Creative Director: Jeremy Craigen Typographer/Designer: Pete Mould Illustrator: Pete Mould |
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| Best Press Advertisement Entrant: DDB UK Client: Volkswagen Product: Independent Cinema Sponsorship Title: Back to the Future Creatives: Steve Hall/Daniel Seager Executive Creative Director: Jeremy Craigen Typographer/Designer: Pete Mould Illustrator: Alex Price |
Best Press Advertisement Entrant: DDB UK Client: Volkswagen Product: Independent Cinema Sponsorship Title: King Kong Creatives: Steve Hall/Daniel Seager Executive Creative Director: Jeremy Craigen Typographer/Designer: Pete Mould Illustrator: Alex Price |
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| Best Press Campaign Entrant: DLKW Client: Marston’s Product: Marston’s Pedigree Ashes Sponsorship Titles: History/Our Blood/Serve It Creatives: David Adamson/Richard Prentice Creative Directors: Keith Terry/Jon Elsom Executive Creative Director: George Prest Typographer/Designer: Guy Sexty Photographer: Laurie Haskell |
Best Magazine Advertisement Entrant: RKCR/Y&R Client: Land Rover Product: Discovery 4 Title: Goggles Creatives: Phil Forster/Tim Brookes Creative Director: Mark Roalfe Typographer: Lee Aldridge Photographer: Andy Green |
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| Best Magazine Campaign Entrant: DDB UK Client: Volkswagen Titles: Terminator/Gremlins/King Kong/Speed Creatives: Steve Hall/Daniel Seager Executive Creative Director: Jeremy Craigen Typographer/Designer: Pete Mould Illustrator: Alex Price/Oliver Watts/Pete Mould |
Best Newspaper Advertisement Entrant: DDB UK Client: Financial Times Title: Darling Rabbit Creatives: Feargal Ballance/Dylan Harrison Creative Directors: Sam Oliver/Shishir Patel Executive Creative Director: Jeremy Craigen Typographers/Designers: Pete Mould/Oliver Watts/Andrew Harris Photographer: Steve Sanderson/Press Association |
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| Best Newspaper Campaign Entrant: DDB UK Client: Financial Times Titles: Website Campaign - European Monetary Union/Baby Bond Prolonged Recesion/EnterpriseModelling/CleanTechnology/Record Fall/Third Quarter Stats Creative: Grant Parker Creative Directors: Sam Oliver/Shishir Patel Executive Creative Director: Jeremy Craigen Typographer: Kevin Clarke |
Best Public Service Advertisement Entrant: AMV BBDO Client: Metropolitan Police Product: Trident Gun Crime Title: Joint Responsibilty Creatives: Mike Sutherland/Ant Nelson Creative Director: Paul Brazier Creative Group Heads: Steve Jones/Martin Loraine Creative Director: Paul Brazier |
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| Best Use of Small/Unusual Space Entrant: DLKW Client: Marston’s Product: Marston’s Pedigree Ashes Sponsorship Title: Drawing Creatives Richard J Warren/Paul Hancock/Richard Prentice Executive Creative Director: George Prest Typographer/Designer: Guy Sexty/Glen Pothecary Photographer: Laurie Haskell |
Best Regional Press Advertisement Entrant: Publicis London Client: Procter & Gamble Product: Vicks First Defence Title: Thumbprint Creatives: Ed Robinson/David Hillyard Creative Directors: Noel Sharman/Steve Glenn Executive Creative Directors: Tom Ewart/Adam Kean Typographer/Designers: James Grubb/Bryan Riddle |
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| Best Trade Advertisement Entrant: DDB UK Client: DDB UK Product: DDB House Title: Graphs Creatives: Dave Henderson/Richard Denney Executive: Creative Director: Jeremy Craigen Typographer: Pete Mould Designer: Pete Mould Illustrator: Pete Mould/Greg Chapman |
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| POSTER | |
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| Best Poster Entrant: Leo Burnett Client: Procter & Gamble Product: Daz Title: Nipples Creatives: Robert Tenconi/Mark Franklin Creative Director: Don Bowen |
Best Portrait Poster Entrant: AMV.BBDO Client: Metpropolitan Police Product: Trident Gun Crime Title: Joint Responsibility Creatives: Mike Sutherland/Ant Nelson Creative Director: Paul Brazier Creative Group Heads: Steve Jones/Martin Loraine Creative Director: Paul Brazier Typographer/Designer: Aaron Moss |
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| Best Landscape Poster Entrant: M & C Saatchi Client: Dixons Stores Group Product: Dixons.co.uk: “The Last Place You Want To Go” Title: Middle England Creatives: Orlando Warner/Graham Fink Creative Directors: Simon Dicketts/Graham Fink Typographer/Designer: Gareth Davies |
Best Poster Campaign Entrant: DDB UK Client: NABS Title: DLKW/Fallon/CHI/Dare/DDB UK/Mother Creatives: Andy McAnaney/Christian Sewell Creative Directors: Mike Crowe/Rob Messeter Executive Creative Director: Jeremy Craigen |
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| Best Transport Poster Entrant: DDB UK Client: Financial Times Title: Obama Creatives: Jonathan John/David Mackersey Creative Directors: Shishir Patel/Sam Oliver Executive Creative Director: Jeremy Craigen Typographer: Pete Mould Photography: Stock Image |
Best Digital Poster Entrant: Leo Burnett Client: McDonald’s Title: Piccadilly Sign Creatives: Monty Verdi/Garry Munns Creative Director: Jonathan Burley Producer: Claire Taylor Post Production Company: The Moving Picture Company Director: David Haupt Production Company Producer: Leianna Campbell Photographer: Tiff Hunter |
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| CRAFT PRINT | |
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| Mark Denton Honour for Best Art Direction Entrant: DDB UK Client: DDB UK Product: DDB House Title: Graphs Creatives: Dave Henderson/Richard Denney Executive: Creative Director: Jeremy Craigen Typographer: Pete Mould Designer: Pete Mould Illustrator: Pete Mould/Greg Chapman |
Best Use Of Copy Entrant: CHI & Partners Client: News International Product: The Times Title: Spelling Bee Creatives: Micky Tudor/Charles Inge/Jake Holmes/Phil Bucknall Creative Directors: Micky Tudor/Stuart Watson |
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| Best Use Of Copy Entrant: M & C Saatchi Client: Dixons Stores Group Product: Dixons.co.uk: “The Last Place You Want To Go” Title: Piers Creatives/Creative Directors: Simon Dicketts/Graham Fink Typographer/Designer: Gareth Davies |
Best Use Of Copy Entrant: The Red Brick Road Client: Take The Family Product: Family Holidays Title: Map Creatives: Paul Mason/Mark Harrison Creative Director: Justin Tindall Typographer/Designer: Marc Donaldson Photographer: James Day |
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| Best Photography Entrant: M & C Saatchi Client: Heinz Product: HP Sauce - “Happy” Title: Old Man Creatives: Joe Miller/Tristan Cornelius Creative Director: Graham Fink Typographer: Simon Warden Photographer: Olaf Becker Head of Art: Tiger Savage |
Best Image Manipulation Entrant: Isobel Advertising Product: Isobel Christmas Card 2009 Creatives: David Alexander/Rob Fletcher Creative Directors: David Alexander/Rob Fletcher Photographer: Paul Thompson Image Manipulation: Paul Thompson |
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| Best Typography Entrant: DLKW Client: DLKW Product: Graduate Recruitment Scheme Title: Something Amazing Creatives: Richard Tahmasebi/Pilar Santos Executive Creative Director: George Prest Typographer/Designer: Craig Ward |
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| CRAFT TV | |
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| Best Special Effects or Computer Graphics Entrant: AMV.BBDO Product: Draught Guinness Title: Bring It To Life Creative: Paul Brazier Creative Director: Paul Brazier Producer: Yvonne Chalkley Production Company: Knucklehead Production Co Producer: Fergus Brown Director: Johnny Green Editor: Ted Guard Director Of Photography: Wally Pfister/Joost Van Gelder SFX: The Mill |
Best Editing Entrant: Channel 4 Product: On Air Promo Title: Skins 3 Creative: Neil Gorringe Creative Director: Neil Gorringe Production Company: 4creative Producer: Gwilym Gwillim/Paul Mortimore Director: Neil Gorringe Director Of Photography: Ross Maclennon Production Design: Skyhook Colourist: George K @ MPC Editor: James Rosen @ Final Cut Sound Design: Rich Martin @ Envy SFX: Mark Beardall @ MPC |
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| Best Editing Entrant: DDB UK Product: Kwik Fit Title: Change Creatives: Rob Messeter/Mike Crowe Creative Directors: Sam Oliver/Sishir Patel Executive Creative Director: Jeremy Craigen Producer: Sarah Browell Engineer: Charlie @ Marshall Street |
Best Direction Entrant: MJZ London Product: Cadbury dairy Milk Title: Eyebrows Creatives: Nils-Petter Lovgren Creative Directors: Chris Bovill /John Allison Agency: Fallon Producer: Olivia Chalk Executive Producer: Suza Horvat Director: Kuntz Director Of Photography: Mattias Montero Editors: Steve Gandolfi/Leo King @ Cut & Run Music Co: One Step Music Ltd Title: ‘Don’t Stop the Rock’ Composer: Baker/Smith/Butler Performer: Freestyle Music Editor: Chris Turner @ Zoo/Jungle |
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| Best Dialogue Entrant: Gorgeous Enterprises Product: J20 Mixed Fruit Juice Title: Cleo’s Bunions Creative Director: Nick Gill Producer: Natasha Wellesley Director: Chris Palmer Production Company Producer: Rupert Smythe |
Best Production Design Entrant: RKCR/Y&R Client: Virgin Media Title: Fantastic Journey Creatives: Ted Heath/Paul Angus Creative Director: Mark Roalfe Production Company: Rogue Films Production Company Producer: Kate Hitchings Director: Sam Brown Director Of Photography: Tom Townend Editor: James Rosen Production Designer: Sebastian SoukupPost Production: MPC Audio Post Production: Grand Central |
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| DIGITAL | |
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| Best Online Advertising Entrant: BBH Client: MySpace Title: Welcome In Creative: Hugo Biersh Creative Director: Dominic Goldman Agency Producers: Film - Davud Karbassioun/Chris Watling Production Company: Marion Ballario/Absolute/Pulse Director: DARYL Editor: Fernanda Wagland Sound Design: Ian Lambden |
Best Advertising Microsite Entrant: CHI & Partners Product: X Factor Sponsorship Title: TalkTalk Creatives: Tom Skinner/Rick Standley/Thiago de Moraes Digital Creative Director: Thaigo de Moraes Executive Creative Director: Warren Moore Interactive Producers: Jim Phizacklea/Leo Stravoupolos Interactive Production: B-Reel Producers: Ciaran Bennet/Clancie Brennan/Ian Studholme Production: Blinkink TV Director: Noah Harris |
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| Best Social Networking Entrant: Saatchi & Saatchi Product: T-Mobile Life’s for Sharing Title: Singalong Creatives: Stephen Howell/Rick Dodds Agency Producer: Ed Sayers Production Company: Partizan Director: Michael Gracey Editors: Diesel Schwarze/Ben Harrex Sound Design: 750 mph |
Most Innovative Digital Campaign Entrant: Beattie McGuinness Bungay (BMB) Client: Coors Brewers Product: Carling Cup Final 2009 Title: Fan-O-Meter Creative: Stephen Reed Creative Director: Trevor Beattie/Stephen Reed Flash Designer: Caleb Al-Jorani |
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| Best Mobile Entrant: Lean Mean Fighting Machine Product: iPhone App Title: Ilingual Creatives: Al Shapowal/Al Buchanan-Dunlop/Sam Ball/Dave Bedwood Agency Producer: Rachel Bishop Flash Designer: Anna Charity UI Designer: Jeremy Willmott iPhone Developer: Jimmy Hay |
Best Viral Marketing Entrant: Publicis Product: British Army Recruitment Title: Start Thinking Soldier Production Company: Spank Films Director: Michael Geoghegan Editor: Leo King @ Cut&Run |
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| Best Viral Video Entrant: Sony Music Entertainment UK Client: Kasabian - West Ryder Pauper Asylum Title: Kasabian Football Hero Creatives: Steve Milbourne/Phil Clandillon Production Company: PTE Director: Dan & Julian Editor: Ryan Boucher |
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| ALL OTHER MEDIA | |
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| Best Multimedia Campaign Entrant: Publicis Product: British Army Recruitment Title: Start Thinking Soldier Creatives: Matt Anderson/Steve Nicholls/Ed Robinson/Dave Hillyard/Jon Groom/Asan Aslam Executive Creative Directors: Tom Ewart/Adam Kean Typographer: Simon Tomlin/Bryan Riddle Photographer: Steve Nicholls Commercial Director: Antony Somerville - Skive Creative Director: Lewis Clement - Skive Creative Lead: Matt Stafford - Skive Interactive AD: Jim Hall - Skive |
Best Use of Media/Ambient Entrant: Gorgeous Enterprises Client: Barnado’s Product: Barnado’s Interactive Poster Title: Change Lives Agency: BBH Creative: Toby Allen Creative Director: Nick Gill Director: Frank Budgen Production Company Producer: Spencer Dodd Agency Producer : Davud Karbassioun |
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