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| TV AND CINEMA | |
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| Best TV Commercial RKCR: BBC 'White' MCBD: Hovis 'Go On Lad' JWT: HSBC 'Lumberjack' |
Best Cinema Commercial Leo Burnett: Shelter 'House of Cards' MCBD: Hovis 'Go On Lad' WCRS: TfL 'Awareness Test' |
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| Best Idea in 10 Seconds Publicis: Crème Egg 'Champagne' DDB: Kwik Fit 'Artist' |
Best Idea in 20 Seconds AMV.BBDO: Royal Mail 'Dancing Cat' DDB: Kwik Fit 'Pen' DDB: Kwik Fit 'Mandarin' |
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| Best Idea in 40 Seconds Gorgeous: Anti-Binge Drinking 'Binge Girl' AMV.BBDO: TV Licensing 'Database' DDB: Golf 'Enjoy The Everyday' |
Best Idea in 60 Seconds Ogilvy/Thomas Thomas: Comfort 'Naturists' DDB: Golf 'Fight' BBH: Levi’s 'Secrets and Lies' |
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| Best Campaign or Series BMB: Walls 'Goldfish/Tower Block/Baby' |
Best Charity Commercial Factory Studios: Amnesty 'You Are Powerful' BBH: Barnardo’s 'Break The Cycle' This is Real Art: Reprieve 'Photofit' |
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| Best Public Service Commercial VCCP: Anti-Binge 'Drinking Binge Female' Grey: British Heart 'Foundation Watch Your Own Heart Attack' Gorgeous: Anti-Binge 'Drinking Binge Boy' Golley Slater: RTAs 'Autobahn' |
Best Programme Sponsorship/Idents The King’s Arms: Frosty Jack’s Cider 'You Don’t Know Jack' DDB: Passat Sponsorship 'Poodles/Snail/Gymnast/Baby' |
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| RADIO | |
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| Best Radio Commercial TBWA\London: Elastoplast 'Giraffe' |
Best Campaign or Series Leo Burnett: Drink Drive 'Cell/Custody/Search' |
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| Best Dialogue MCBD: Gun Amnesty 'Wayne' |
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| CRAFT TV | |
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| Best Special Effects or Computer Graphics DDB: Golf 'Fight' Leo Burnett: Shelter 'House of Cards' DDB: VW 'Dog' The Mill: Drench 'Brain’s Dance' |
Best Editing RKCR Y&R: Radio 2 'A Bit of A Mix-Up (Mash Up)' Saatchi & Saatchi: T-Mobile 'Dance' BBH: Barnardo’s 'Break The Cycle' |
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| Best Cinematography DDB: Golf 'Fight' 4 Creative: E4 'On-air Promo Skins Series 2' Sonny London: Carling 'Rescue' AMV.BBDO: TV Licensing 'Database' |
Best Direction Gorgeous: Anti Binge Drinking 'Binge Boy' MC BD: Hovis 'Go On Lad' 4 Creative: E4 'On air Promo Skins 2' Gorgeous/JWT: HSBC 'Lumberjack' |
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| Best Dialogue Fallon: BBC3 'Fearless' Ogilvy: Comfort 'Naturist' Channel 4: Channel 4 'Promo Great British Food Fight' |
Best Production Design AMV.BBDO: Royal Mail 'Grow' MCBD: Hovis 'Go On Lad' 4 Creative: More 4 'Promo Stanley Kubrick Season' |
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| Best Sound Design AMV.BBDO: TV Licensing 'Database' DDB: Golf 'Enjoy The Everyday' |
Best Use of Music RKCR/Y&R: BBC4 'Medieval Season Curtyle Haze' Saatchi &Saatchi: T- Mobile 'Dance' DDB: Polo 'Dog' |
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| Best Use of Animation The Mill: Drench 'Brain’s Dance' BBH: Audi Q5 'Unboxed' RKCR Y&R: BBC4 'Medieval Season Curtyle Haze' Gorgeous: BBC 'iPlayer Penguins' |
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| ALL OTHER MEDIA | |
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| Best Direct Mail Saatchi & Saatchi: Book Launch ‘Book Signing’ |
Most Promising Newcomer(s) M & C Saatchi: Kronenberg ‘Culinary Bubbles’ |
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| Best Use of Media/Ambient Saatchi & Saatchi: Carlsberg ‘Announcement’ McCanns Manchester: Drink Driving ‘Hand Stamp’ 4 Creative: Accord ‘Honda Live Ad’ |
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| DIGITAL | |
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| Best online advertising Agency Republic: Pimms ‘It’s Sunshine O’Clock’ |
Best advertising microsite Agency Republic: Smart Car ‘The Truth About Smart’ CHI & Partners: Talk Talk ‘The Forever Story’ |
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| Best social networking archibald ingall stretton: O2 ‘IndigO2’ |
Most innovative digital campaign Play: Fosters ‘In-Can Scuba’ AKQA: Fiat ‘eco:Drive’ CHI & Partners: Carephone Warehouse ‘X Factor’ |
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| Best mobile AKQA: Nike ‘PHOTOiD’ Ogilvy: Fanta ‘Stealth Sound System’ Dare: Sony Ericsson ‘Find It’ |
Best viral marketing Ogilvy: Fanta ‘Stealth Sound System’ |
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| Best viral video WCRS: TfL ‘Awareness test’ AKQA: ‘Happy Xmas From AKQA’ BMB: Walls ‘Bushisms’ |
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| PRESS | |
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| Best Press Advertisement AMV.BBDO: Museum of Childhood ‘Memory Back Guarantee’ AMV.BBDO: Museum of Childhood ‘Inner Child’ Lowe: John Lewis ‘Lime Street’ |
Best Press Campaign Fallon: Dairy Milk ‘Bottle Top/ Bottle Side/Carton’ Euro RSCG: Evian ‘Wimbledon/Rain On Stairs/Fred Perry/Cover’ |
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| Best Magazine Advertisement Leo Burnett: Daz ‘Nipples’ RKCR Y&R: Land Rover ‘Show Friends’ |
Best Magazine Campaign Saatchi & Saatchi: Ariel ‘Faded’ RKCR/Y&R: Knife Crime ‘Bedroom/Toys/Condom/Birds And Bees’ |
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| Best Newspaper Advertisement DDB: Harvey Nichols ‘Standing’ DDB: Harvey Nichols ‘Vulture’ DDB: Harvey Nichols Bristol Store ‘Wallace in Paul Smith/Gromit in Duchamp’ |
Best Newspaper Campaign DDB: Harvey Nichols Bristol Store ‘Wallace & Gromit/Lady Tottington’ DDB: Harvey Nichols ‘Crouching/Kneeling/Standing/Lying’ Lowe: John Lewis ‘Dependability Campaign’ |
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| Best Public Service Advertisement Publicis: Army Recruitment ‘Victoria Cross’ |
Best Use of Small/Unusual Space JWT: Crimestoppers ‘Knife’ |
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| Best Direct Response Advertisement AMV.BBDO: Doritos ‘Make A Great TV Ad’ |
Best Regional Advertisement AMV.BBDO: Museum of Childhood ‘Playing’ |
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| Best Trade Advertisment Coy!Communications: Coy! ‘Ring of Confidence’ |
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| POSTER | |
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| Best Poster DDB: Harvey Nichols Bristol Store ‘Wallace in AlexanderMcQueen/Gromit in Duchamp’ |
Best Portrait Poster AMV.BBDO: Museum of Childhood ‘Inner Child’ DDB: Harvey Nichols Bristol Store ‘Wallace in AlexanderMcQueen/Gromit in Duchamp’ |
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| Best Landscape Poster DDB: Harvey Nichols Bristol Store ‘Wallace in Alexander McQueen/Gromit in Duchamp’ JWT: Kit Kat ‘Pause’ DDB: Harvey Nichols ‘Crouching’ |
Best Poster Campaign DDB: Harvey Nichols Bristol Store ‘Wallace in Alexander McQueen/Gromit in Paul Smith/Wallace in Paul Smith/Gromit in Duchamp/Lady Tottington in Alexander McQueen’ DDB: Harvey Nichols ‘Crouching/Kneeling/Lying’ BBH: The FA Cup ‘Milkman/Fireman/Welder’ |
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| Best Transport Poster DDB: Financial Times ‘St Bernard’ Fallon: Tate Collections ‘Instant Critic’ DDB: Financial Times ‘Global Downturn’ |
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| CRAFT PRINT | |
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| Best Art Direction Coy!Communications: Creative Circle Awards ‘Plea For Entries’ AMV.BBDO: Museum of Childhood ‘Memory Back Guarantee’ AMV.BBDO: Museum of Childhood ‘Inner Child’ AMV.BBDO: Museum of Childhood ‘Playing’ AMV.BBDO: DfT ‘Zig Zag’ |
Best Use Of Copy AMV.BBDO: The Economist ‘Rubbish’ BMB: First Choice ‘Brand Nannies available’ BMB: First Choice ‘Brand Campaign’ Coy!Communications: Creative Circle Awards ‘Plea For Entries’ |
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| Best Photography Saatchi & Saatchi: T-Mobile ‘Pipe/Bees’ RKCR Y&R: Land Rover ‘Cow/Digger/Boat’ |
Best Image Malipulation DDB: Financial Times ‘St Bernard’ |
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| Best Illustration DHM: Howies ‘Comb & Dye/Sheep/Base Layer’ Mark Denton Design: Creative Circle Awards ‘The Big Bash 2008’ AMV.BBDO: Museum of Childhood ‘Inner Child’ AMV.BBDO: Museum of Childhood ‘Top to Toe Book’ |
Best Typography AMV.BBDO: Museum of Childhood ‘Memory Back Guarantee’ 4 Creative: Channel 4 ‘The Family’ |
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| IN THE BOOK 2009 | |
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| TV AND CINEMA | |
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| Best TV Commercial BBH: Drench ‘Brain’s Dance’ Leo Burnett: Shelter ‘House of Cards’ Lowe: John Lewis ‘Clues’ 4Creative: on air ‘Great British food fight’ Channel 4: on air ‘Disarming Britain – Handguns’ RKCR: Virgin ‘Love at first flight’ Fallon: Budweiser ‘Popcorn’ |
Best Cinema Commercial DDB: Golf ‘Fight’ |
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| Best Idea in 30 Seconds DDB: Polo ‘Dog’ AMV: TV Licensing ‘Database’ |
Best Idea in 40 Seconds Leo Burnett: Skills for Life ‘Beryl’ |
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| Best Campaign or Series Publicis: Crème Egg ‘Champagne/Whisk/Picture/Typewriter/ Mousetrap’ |
Best Public Service Commercial Gorgeous/VCCP: TfL ‘Awareness Test’ |
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| Best Programme Sponsorship/Idents The Kings Arms: Frosty Jacks Cider ‘You don’t Know Jack' RKCR: Land rover ‘Dusty +7’ |
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| RADIO | |
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| Best Radio Commercial Leo Burnett: Anti Drink Drive ‘Search’ MCBD: Gun amnesty ‘Wayne’ |
Best Campaign or Series Leo Burnett: McDonalds ‘Party/Patti/How Much/Fire round’ BBH: Audi Quattro ‘Frog/Soap/Stress’ |
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| CRAFT TV | |
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| Best Special Effects or Computer Graphics Gorgeous/RKCR/Y&R: BBC iPlayer ‘Penguins’ The Mill/72: Nike ‘Next Level’ The Mill/Grey: Toshiba ‘Time Sculpture’ |
Best Editing 4Creative: on air promo ‘Great British food Fight’ DDB: Golf ‘Enjoy the everyday’ MCBD : Hovis ‘Go on Lad’ |
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| Best Cinematography RKCR/Y&R: BBC ‘Places’ |
Best Direction BBH: Barclaycard ‘Waterslide’ AMV: Mercedes ‘Ambition’ DDB: Golf ‘Fight’ BBH: Levis ‘Secrets and Lies’ Channel 4: More 4 ‘Stanley Kubrick Season’ Knucklehead Honda: ‘Jump’ |
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| Best Dialogue AMV: Mercedes ‘Presence’ |
Best Sound Design RKCR/Y&R: BBC radio 2 ‘Bit of a mix up’ |
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| Best Use of Music M&C Saatchi: ‘Kid Again’ |
Best Use of Animation RKCR/Y&R: BBC Beijing Olympics ‘Monkey – journey east’ |
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| ALL OTHER MEDIA | |
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| Best Direct Mail Coy!Communications: Creative Circle ‘Plea for Entries’ Mark Denton Design: Creative Circle ‘Big Bash’ DDB: VW ‘Hollywood Highway Code’ |
Best Multimedia Campaign Grey: BHF ‘Watch Your Own Heart Attack’ BMB: Walls ‘Tower Block/Baby/Lions & Tigers/Bell End/Space Travel/F1/Bushisms’ |
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| DIGITAL | |
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| Best online advertising Sonny London: Barnardos ‘What we hear’ Play: Fosters ‘Shadow napping’ Lowe: John Lewis 'Christmas Clues’ |
Best advertising microsite Profero: Talk to FRANK ‘Cocaine Basement’ VCCP: Compare the Market.com ‘Aleksander’ Play: Fosters ‘Ride the Scuba’ |
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| Most innovative digital campaign Dare: Vodafone ‘Live Guy’ Greenroom @momentum: Sony ‘Resident Evil’ |
Best viral marketing Agency Republic: BBC3 ‘Facespook’ |
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| Best viral video WCRS: TfL ‘Whodunnit’ AKQA: Pot Noodle ‘Tipping Pot’ RKCR/Y&R: BBC iPlayer ‘Penguins’ RKCR/Y&R: Home Office ‘Lecture’ JWT: Wilkinson Sword ‘The Hair’ |
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| PRESS | |
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| Best Magazine Advertisement BMB: Walls ‘Lions and tigers’ RKCR: Land rover ‘Space Defenders’ |
Best Magazine Campaign RKCR: Land rover ‘Boat etc.’ Leo Burnett: Drink Drive ‘Relationship’ |
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| Best Newspaper Advertisement Lowe: John Lewis ‘Million Miles’ Lowe: John Lewis ‘Shop Around’ AMV: Museum of childhood ‘Inner child’ |
Best Newspaper Campaign AMV: Museum of childhood ‘Memory back Guarantee/Playing’ |
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| Best Public Service Advertisement Leo Burnett: Anti Drink Drive ‘Christmas’ Leo Burnett: Anti Drink Drive ‘Relationship’ |
Best Regional Advertisement Lowe: John Lewis ‘Lime St/Princess Way/Cooks Rd’ |
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| POSTER | |
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| Best Poster BBH: FA Cup ‘Milkman’ AMV: Museum of Childhood ‘Playing’ AMV: DITTO ‘Inner child’ DDB: FT ‘Global Downturn’ DDB: Harvey Nichols ‘Vultures’ |
Best Portrait Poster BBH: KFC ‘Mini Fillet/Drumstick' Lowe: John Lewis ‘Dependability’ |
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| Best Transport Poster AMV: The Economist ‘Cuckoo Land’ 4Creative: Channel 4 ‘The Family’ DHM: Howies ‘Comb & Dye’ |
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| CRAFT PRINT | |
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| Best Use Of Copy RKCR: Knife Crime ‘Bedroom/Toys/Condom/Birds and Bees’ AMV: Kid’s Company ‘Bed Wetting Boy’ AMV: Wrigleys ‘Everton’ Fallon: Tate Britain ‘Instant Critic’ This is Real Art: Reprieve ‘Diet/Scars/Chair’ |
Best Photography Saatchi & Saatchi: T-Mobile ‘Lion’ |
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| Best Illustration AMV: Museum of childhood ‘Playing’ Grey: Five ‘Keyhole’ Mark Denton Design: Creative Circle Awards ‘Gorilla’ |
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