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| TV AND CINEMA | |
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| Best TV Commercial Agency: JWT London Client: HSBC Title: Lumberjack Creatives: Dinesh Kapoor/Michael Ashley Global Creative Director: Axel Chaldecott Agency Producer: Dean Baker Production Company: Georgeous Enterprises Production Company Producer: Spencer Dodd Director: Vince Squibb Director of Photography: Alwin Kuchler Editor: Paul Watts @The Quarry Post Production: The Mill Sound: Munzie @ Grand Central |
Best Cinema Commercial Agency: WCRS Client: Transport for London Product: Cycle Safety Title: Awareness Test Creatives: Tom Spicer/Simon Aldridge/Kit Dayaram/Vince Chasteauneuf Creative Directors: Yan Elliott/Luke Williamson Producer: James Lethem Production Company: Gorgeous Enterprises Director: Chris Palmer Editor: Paul Watts @ The Quarry Director of Photography: Ben Seresin Production Company Producer: Rupert Smythe Sound Design: Wave |
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| Best Idea in 10 Seconds Agency: Publicis Client: Cadbury Trebor Bassett Product: Crème Egg Title: Champagne Creatives: Matt Anderson/Steve Nicholls Creative Director: Nik Studzinski Producer: Nikki Doherty Production Company: Partizan Director/Editor: Chris Cairns Director of Photography: Luke Palmer Production Company Producer: Pia Dueholm Sound Design: Tony Rapaccioli :@ Wave Post Production: The Mill |
Best Idea in 20 Seconds Agency: AMV BBDO Client: Royal Mail Title: Dancing Cat Writer: Matthew Saunby Art Director: Adam Chiappe Creative Group Heads: Diane Lever/Simon Rice Creative Director: Paul Brazier Agency Producer: Yvonne Clayton Production Company: Stink Director: Ben Dawkins Production Company.Producer: Ben Croker Editor: Julia Knight Post Production: Glassworks |
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| Best Idea in 40 Seconds Agency: DDB London Client: Volkswagen Product: Golf Title: Enjoy the Everyday Creatives: Graeme Hall/Noah Regan Creative Director: Jeremy Craigen Producers: Richard Chambers Production Companies: Outsider/Moonlighting SA - Capetown Director: Scott Lyon Editor: Art Jones @ Speade Director of Photography: John Mathieson Production Company Producer: Zeno Campbell-Salmon Composer/Arranger: Paul Hartnoll |
Best Idea in 40 Seconds Agency: VCCP Client: Home Office Product: Anti-Binge Drinking Title: Binge Girl Creatives: Matt Gilbert/Dave Tokely Creative Director: Mark Orbine Production Company: Gorgeous Enterprises Producer: Bradley Woodus Director: Vince Squibb Editor: Paul Watts @ The Quarry Production Company Producer: Spencer Dodd |
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| Best Idea in 60 Seconds or Over Agency: DDB London Client: Volkswagen Product: Golf V1 Title: Fight Creatives: Shishir Patel/Sam Oliver Creative Director: Jeremy Craigen Producer: Lucy Westmore Production Company: Stink Director: Ivan Zacharias Editor: Filip @ Robota Director of Photography: Jan Velicky Production Company Producer: Nick Landon |
Best TV Campaign or Series Agency: Beattie McGuinness Bungay (BMB) Client: Walls Product: Best Bits Titles: Goldfish/Tower Block/Baby Creatives: Ian Heartfield/Matt Doman (Tower Block/Baby) Richard Harris/Jamie Starbuck (Goldfish) Creative Directors: Matt Doman/Ian Heartfield Producer: Gemma Fergie Production Company: Rattling Stick Director: Danny Kleinman Editor: Steve Gandolfi @ Cut & Run Sound Design: Wave Post Production: MPC |
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| Best Charity Commercial Agency: This is Real Art Client: Reprieve Title: Photofit Creative: Paul Belford Creative Director: Paul Belford Director: Paul Belford Editor/Animator: Chris Perry Sound Design: Massive Attack |
Best Public Service Commercial Agency: Grey London Client: British Heart Foundation Title: Watch Your Own Heart Attack Creatives: Joanna Perry/Damon Troth Creative Director: Jon Williams Producer: Rebecca Pople Production Company: RSA Films Director: Brett Foraker Editor: Adam Rudd Production Company Producer: Juliet Naylor |
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| Best Public Service Commercial Agency: VCCP Client: Home Office Product: Anti-Binge Drinking Title: Binge Boy Creatives: Matt Gilbert/Dave Tokely Creative Director: Mark Orbine Production Company: Gorgeous Enterprises Producer: Bradley Woodus Director: Vince Squibb Editor: Paul Watts @ The Quarry Production Company Producer: Spencer Dodd |
Best Programme Sponsorship/Idents Agency: DDB London Client: Volkswagen Product: Passat - Channel 4 Sponsorship Idents Title: Poodles/Snail/Gymnast/Baby Writer: Ben Tollett Art Director: Emer Stamp Creative Director: Jeremy Craigen Producer: Maggie Blundell Production Company: Stink Director: Neil Harris Editor: Marshall St Editors Director of Photography: Olivier Cariou c/o MY Production Company Producer: Jess aan de Wiel |
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| RADIO | |
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| Best Radio Commercial Agency: TBWA\London Client: Beiersdorf Product: Elastoplast Title: Giraffe Creatives: Martin McAllister/Theo Bayani Creative Director: Frazer Jelleyman Producers Esme Fisher/Sophie Jones Engineer: Ben Leeves @ Grand Central (assisted by Steve Lane) |
Best Radio Campaign or Series Agency: Leo Burnett Client: Department for Transport Product: Xmas Anti-Drink Drive Campaign Titles: Cell/Custody/Search Creatives: Tony Malcolm/Guy Moore Creative Directors: Tony Malcolm/Guy Moore Exec. Creative Director: Jonathan Burley Producer: Adam Furman Engineer: Munzie Thind @ Grand Central Sound Design: Grand Central |
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| Best Dialogue Agency: Miles Calcraft Briginshaw Duffy Client: The Metropolitan Police Product: Gun Amnesty Title: Wayne Creatives: Nick Bird/Lee Smith Creative Directors: Paul Briginshaw/Malcolm Duffy Producer: Alexis Myers Engineer: Grand Central |
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| PRESS | |
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| Best Press Advertisement Agency: AMV BBDO Client: Museum of Childhood Title: Memory Back Guarantee Writer: Mike Nicholson Art Director: Paul Pateman Creative Group Heads: Paul Pateman/Mike Nicholson Creative Director: Paul Brazier Illustrator/Typographer: Paul Pateman |
Best Press Advertisement Agency: Lowe London Client: John Lewis Product: John Lewis Liverpool Launch Title: Lime Street Creatives: Diccon Driver/Alan Wilson Creative Directors: Patrick McClelland/Simon Morris Typographer/Designer: Dave Towers Photographer: Dan Tobin Smith |
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| Best Press Campaign Agency: Euro RSCG London Client: Evian Title: Evian Wimbledon/Rain on Stairs/Fred Perry/Cover Creatives: Samantha Richards/Phil Beaumont Creative Director: Mark Hunter Typographer/Designer: Matt Palmer |
Best Magazine Advertisement Agency: Leo Burnett Client: Procter & Gamble Product: Daz Title: Nipples Creatives: Rob Tenconi/Mark Franklin Designers: Lance Crozier/Monty Verdi Retouchers: Tony Parsons/James Paddison/Darren Grieves Creative Director: Don Bowen Executive Creative Director: Jonathan Burley Photographer: Jonathan Knowles |
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| Best Magazine Campaign Agency: RKCR /Y&R Client: Home Office Product: Knife Crime Titles: Bedroom/Toys/Condom/Birds & Bees Creatives: Mike Boles/Jerry Hollens Creative Director: Damon Collins Typographer/Designer: Lee Aldridge Photographer: Nick Georghiou |
Best Newspaper Advertisement Agency: DDB London Client: Harvey Nichols Product: Summer Sale Title: Vultures Dress Creatives: Dave Henderson/Richard Denney Creative Director: Jeremy Craigen Typographer/Designer: Pete Mould Photographer: Karena Perronet-Miller |
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| Best Newspaper Campaign Agency: Lowe London Client: John Lewis Product: John Lewis Dependability Title: Dependability Creatives: Patrick McClelland/Clive Pickering/Simon Morris Creative Director: Ed Morris Typographer/Designer: Dave Towers Illustrator: John Rogers @ Clip Art |
Best Use of Small/Unusual Space Agency: JWT London Client: Crimestoppers Title: Knife Creatives: Bruno Xavier/Ronnie Vicek Creative Director: Russell Ramsey/Jason Berry Typographer/Designer: Ronnie Vicek/Bruno Xavier Photographer: Photos from Getty Images |
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| Best Direct Response Advertisement Agency: AMV BBDO Client: Pepsico Product: Doritos Title: Make a Great TV Ad Writer: Mike Nicholson Art Director: Paul Pateman Creative Group Head: Mark Fairbanks Creative Director: Paul Brazier Typographer: Paul Pateman |
Best Regional Press Advertisement Agency: AMV BBDO Client: Museum of Childhood Title: Playing Writer: Mike Nicholson Art Director: Paul Pateman Creative Group Heads: Paul Pateman/Mike Nicholson Creative Director: Paul Brazier Illustrator/Typographer: Paul Pateman |
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| Best Trade Advertisement Agency: Coy!Communications Client: Coy!Communications Title: The Coy! Ring of Confidence Creatives: Peter Reid/Carl Broadhurst Creative Director: Mark Denton Typographer/Designer: Andy Dymock Photographer: James Day Illustrator: Natasha Lawes |
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| POSTER | |
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| Best Poster Agency: JWT London Client: Nestle Product: Kit Kat Title: Pause Creatives: Laurence Quinn/Mark Norcutt Creative Directors: Russell Ramsey/Howard Willmott/Nick Bell Photographer: Mike Russell |
Best Portrait Poster Agency: AMV BBDO Product: Museum of Childhood Title: Inner Child Writer: Mike Nicholson Art Director: Paul Pateman Creative Group Heads: Paul Pateman/Mike Nicholson Creative Director: Paul Brazier Illustrator/Typographer: Paul Pateman |
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| Best Poster Campaign Agency: DDB London Client: Harvey Nichols Winter Sale Titles: Crouching/Kneeling/Lying Creatives: Mike Crowe/Rob Messeter Creative Director: Jeremy Craigen Typographer/Designer: Pete Mould Photographer: Giles Revell Modelmaker: Andy Knight |
Best Poster Campaign Agency: BBH Client: ITV Product: The F.A. Cup Titles: Milkman/Fireman/Welder Creatives: Algy Sharman/Al Brown Creative Directors: Simon Veksner/Nick Allsop Typographer: Rich Kennedy Photographer: Rick Guest |
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| Best Transport Poster Agency: Fallon Client: Tate Britain Product: Tate Collections Title: The Instant Critic Collection CW/ADs: Toby Moore/Selena McKenzie Executive Creative Director: Richard Flintham Typography/Designer: Hugh Tarpey |
Best Art Direction Agency: AMV BBDO Client: Museum of Childhood Title: Memory Back Guarantee Writer: Mike Nicholson Art director: Paul Pateman Creative Group Heads: Paul Pateman/Mike Nicholson Creative Director: Paul Brazier Illustrator/Typographer: Paul Pateman |
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| Best Art Direction Agency: AMV BBDO Client: Museum of Childhood Title: Playing Writer: Mike Nicholson Art Director: Paul Pateman Creative Group Heads: Paul Pateman/Mike Nicholson Creative Director: Paul Brazier Illustrator/Typographer: Paul Pateman |
Best Art Direction Agency: AMV BBDO Client: DFT Product: Road Safety Title: Zig Zag Writer: Adam Rimmer Art Director: Pete Davies Creative Group Heads: Brian Campbell/Phil Martin Creative Director: Paul Brazier Photographer: Gary Salter |
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| Best Use of Copy Agency: AMV BBDO Client: The Economist Product: The Economist New Look Title: Rubbish Writer: Mark Fairbanks Art Director: Paul Cohen Creative Group Heads: Paul Cohen/Mark Fairbanks Creative Director: Paul Brazier Illustrator: Anthony Burrill |
Best Use of Copy Agency: Beattie McGuinness Bungay (BMB) Client: First Choice Product: Brand Titles: Nannies Available/Theatre School/Rubbish Raft Creatives: Ian Heartfield/Matt Doman Creative Director: Trevor Beattie Typographer/Designer: Steve Davies Photographers: Sarah Small/Alex Buckingham |
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| CRAFT PRINT | |
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| Best Image Manipulation Agency: DDB London Client: Financial Times Title: St Bernard Creatives: Mike Crowe/Rob Messeter Creative Directors: Sam Oliver/Shishir Patel Illustrator: Mathieu Raynault/Rodeo FX |
Best Illustration Agency: Dye Holloway Murray Client: Howies Titles: Comb & Dye/Sheep/Base Layer Creative: Dave Dye Illustrator: Kin Pro Typographer: Kieran Ward |
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| Best Typography Agency: AMV BBDO Client: Museum of Childhood Title: Memory Back Guarantee Writer: Mike Nicholson Art Director: Paul Pateman Creative Group Heads: Paul Pateman/Mike Nicholson Creative Director: Paul Brazier Illustrator: Paul Pateman |
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| CRAFT TV | |
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| Best Special Effects or Computer Graphics Agency: DDB London Client: Volkswagen Product: Polo Title: Dog Creatives: Dylan Harrison/Feargal Ballance Creative Directors: Sam Oliver/Shishir Patel Producer: Lucy Westmore Production Companies: Independent/Biscuit Filmworks Director: Noam Murro Editor: Tim Thornton-Allan@ Marshall Street Editors Director of Photography: Matthew Libitique Production Co.Producers: Richard Packer (UK)/Jay Veal (USA) Special Effects: Framestore TK: Steffan Perry Flame: Stephane Allender Lead TD: Diamid Harrison-Murray Lead Animator: Dale Newton Music: "I'm a Man by Steve Winwood" Arrangement: Dominic Caisley @ Stream Singer: Charlie Winston |
Best Cinematography Agency: AMV BBDO Client: TV Licensing Title: Database Writer: Bearn Hunter Art Director: Mike Bond Creative Group Heads: Brian Campbell/Phil Martin Creative Director: Paul Brazier Production Company: Red Bee Media Director: Andy McLeod @ Rattling Stick Production Co Producer: Ella Littlewood Editor: Andy McGraw |
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| Best Cinematography Agency: DDB London Client: Volkswagen Product: Golf VI Title: Fight Creatives: Shishir Patel/Sam Oliver Creative Director: Jeremy Craigen Producer: Lucy Westmore Production Companies: Stink Director: Ivan Zacharias Editor: Filip @ Robota Director of Photography: Jan Velicky Production Company Producers: Nick Landon |
Best Direction Agency: E4 / 4 Creative Client: E4 Product: On Air Promotion Title: Skins, Series 2 Creatives: Neil Gorringe/Carl Sprague Creative Director: Neil Gorringe Production Company: Channel 4 Director: Neil Gorringe Editor: James Rosen @ Final Cut Film Art Director: Carl Sprague Director of Photography: Tom Townend Production Company Producer: Selena Cunningham Senior Producer: Jason Delahunty Sound Design: Rich Martin @ Envy Special Effects: MPC |
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| Best Direction Agency: VCCP Client: Home Office Product: Anti-Binge Drinking Title: Binge Boy Creatives: Matt Gilbert/Dave Tokely/Chris Oddy Creative Director: Mark Orbine Producer: Bradley Woodus Production Company: Gorgeous Enterprises Production Company Producer: Spencer Dodd Director: Vince Squibb Editor: Paul Watts @ The Quarry |
Best Dialogue Agency: Ogilvy London Client: Unilever Product: Comfort Title: Naturists Creatives: Sue Higgs/Tony Haigh Creative Director: Alasdair Graham Production Company: Thomas Thomas Films Producer: Russell Benson Director: Jim Gilchrist Editor: Amanda James |
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| Best Production Design Agency: Miles Calcraft Briginshaw Duffy Client: Premier Foods Product: Hovis Title: Go On Lad Creatives: Gavin Torrance/Danny Hunt Creative Director: Danny Brooke-Taylor Production Company: Rattling Stick Producer: Lorraine Geoghegan Director: Ringan Ledwidge Editor: Richard Orrick @ Work Post Sound Design: Wave Production Designer: Andrew McAlpine |
Best Use of Music Agency: Saatchi & Saatchi Client: T-Mobile Title: Dance Creatives: Stephen Howell/Rick Dodds Creative Directors: Paul Silburn/Kate Stanners Production Company: Partizan Director: Michael Gracey Editor: Diesel Schwarze/Ben @ Final Cut Director of Photography: Tim Maurice Jones Producer: Ed Sayers Post Production: The Mill Production Assistant: Emma Wolanski Choreographer: Ashley Wallen Production Company Producer:Russell Curtis Record Company: Universal Music Publishers: EMI/Peer Music/Notting Hill/Universal Music Consultant: Howling Monkey |
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| Best Use of Animation Agency RKCR/Y&R Client: BBC Product: BBC iPlayer Title: Penguins Creative: Paul Silburn Creative Director: Mark Roalfe Production Companies: Gorgeous Enterprises/Red Bee Media Director: Vince Squibb @ Georgeous Enterprises Editor: Paul Watts@ The Quarry Production Company Producer: Sarah Caddy @ Red Bee Media Animation: Passion Pictures Animation Director: Darren Walsh Animation Producer: Belinda Blacklock Animators: Wes Coman/Chris Welsby/Brian Ayres/ Kristian Antonelli |
Best Use of Animation Agency: RKCR/Y&R Client: BBC Four Product: BBC Four Medieval Season Title: Curtyle Haze Creatives: Nick Simons/Jules Chalkley Creative Director: Damon Collins Production Company: Strange Beast Director: James Price Producer: Sarah Caddy@ Red Bee Media Animation: Transistor Studios Music: Tam Nightingale |
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| DIGITAL | |
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| Best Online Advertising Agency: Agency Republic Client: Diageo Product: Pimm's Title: It's Sunshine O'Clock Creatives: Ben Heath/Tarn Gordon-Rogers/Abe Baginsky/Marga Arrom Bibiloni/Victor Sahate Creative Directors: Gavin Gordon-Rogers/Gemma Butler Flash Designer: Jon Andrews Action Scripter: Robin Wong/David de la Pena Producer: Hannah Shipman Sound Design: Jay Gelardi |
Best Advertising Microsite Agency Agency Republic Client: Mercedes Benz UK Product: Smart Title: Truth About Smart Creatives: Jim Stump/Richard Hale/Jon Harris Creative Director: Gavin Gordon-Rogers Flash Designer: Tom Danvers/Robin Wong Action Scripter: Carl Huber Producer: Suzanne Melia Director/Editor: Tim Gardiner Sound Design: Tim Gardiner Photographer: Simon Maggs |
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| Best Social Networking Agency: archibald ingall stretton. Client: O2 Product: Telecommunications Title: IndigO2 Creatives: Geoff Gower/Tom Newman Creative Director: Paul Banham Flash Designer: Jay Booth Action Scripter: Mark Griffin Producer: Richard Leafberg |
Most Innovative Digital Campaign Agency: CHI & Partners Client: The Carphone Warehouse Product: X Factor Sponsorship Title: X Factor Creatives: Rick Standley/Tom Skinner/Angus Wardlaw/Alexei Bberwitz/Thiago de Moraes Creative Directors: Warren Moore/Thiago de Moraes Producers: Jim Phizacklea/Sian Parker Illustration/Animation: Blink Production Company: Unit 9 |
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| Best Mobile Agency: Dare Client: Sony Ericsson Product: Find It mobile application Title: Find It Creative: Matt Firth Assoc.Creative Director: Matt Firth Designer: Ian Fooks Producer: Peter Williams Innovation Director: Perry Price Developers: Ryan McGrath/Sonia Rakotomanantso |
Best Mobile Agency: AKQA Client: Nike Title: NIKE PHOTOiD Creative: Davor Krvavac Creative Director: Duan Evans Chief Creative Officer: Daniel Bonner Assoc.Creative Director: Nick Bailey Motion Graphics Director: Greg Mullen Motion Graphics Production: Jim Birchenough Digital Project Manager: Joel Godfrey Mobile Technical Producer: Andrew Burgess |
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| Best Viral Marketing Agency: Ogilvy London Client: Coca-Cola Product: Fanta Title: Stealth Sound System Creatives: Jon Morgan/Mike Watson Creative Director: Alasdair Graham Mobile Producer/Head of Mobile: Scott Seaborn Agency Producer: Kim Parrett Sound Design: Martyn Ware Developers: XS2theworld Production Company: Ogilvy Advertising |
Best Viral Video Agency AKQA Title: Happy Christmas from AKQA Creative Directors: Colin Byrne/James Capp Chief Creative Officer: James Hilton Production Companies: AKQA Film/Bikini Producers: Phil Barnes/Sean Atherton Carl Grinter/Mays Al-Ali @ AKQA Exec. Producer: Kate Elson Director: Jonty Toosey Director of Photography: Bruce Jackson Editor: Ben Campbell @ Cut & Run Sound Designer: Shervin Shaeri @ Adelphoi Post Production: Rushes |
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| ALL OTHER MEDIA | |
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| Best Direct Mail Agency: Saatchi & Saatchi Client: The Creative Circle Product: The Creative Circle Awards 2009 Title: Gorilla Signing Poster Creatives: Jonathan Benson/Stanley Cheung Creative Directors: Paul Silburn//Kate Stanners/Mark Denton Typographer/Designer: Andy Dymock Illustrator: Steve Bright Design: Coy! Communications |
Best Use of Media/Ambient Agency: McCann Erickson Manchester Client: Cheshire Safer Roads Partnership Product: Drink Driving Stamp Title: Hand Stamp Creative: Stephen Owen Creative Directors: Dave Price/Neil Lancaster Typographer/Designer: Karen Matthews Photographer: Benjamin Rose |
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