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| TV AND CINEMA | |
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| Best Cinema Commercial Entrant: DDB London Client: Volkswagen Product: Golf Title: Night Drive Creatives: Sam Oliver/Shishir Patel Creative Director: Jeremy Craigen Agency: DDB London Agency Producer: Lucinda Ker Production Company: Independent Director: Noam Murro Editor: Tim Thornton Allen Lighting Cameraman: Paul Cameron Production Company Producers: Jay Veal/Richard Packer Sound Designer: Hass Hassan @ Jungle Sound Elements Negotiator: Hazel Hindler |
Best Idea in 10 Seconds Entrant: Fallon London Client: Orange Product: Home Broadband and Mobile Title: Magic Numbers Creatives: Samuel Akesson/Tomas Mankovsky Creative Director: Micah Walker Executive Creative Director: Richard Flintham Agency: Fallon London Producer: Nicky Barnes Production Company: Academy Films Director: Frederic Planchon Editor: Jonnie Scarlett Lighting Cameraman: Bruno Delbonnel Production Company Producer: Simon Cooper Sound Design: Parv Thind @ Wave |
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| Best Idea in 20 Seconds Entrant: Publicis Client: Renault UK Product: Clio Rip Curl Title: Kids Creatives: Gavin Kellett/Nik Studzinski Creative Director: Nik Studzinski Agency: Publicis Agency Producer: Nikki Doherty Production Company: Rattling Stick Director: Andy McLeod Editor: Andy @ Cut & Run Lighting Cameraman: Alwyn Kuchler Production Company Producer: Kirsty Burns Post Production: Big Buoy |
Best Idea in 30 Seconds – sponsored by Tele-An Entrant: CHI & Partners Client: Big Yellow Self Storage Title: Tide Creative: Charles Inge Agency: CHI & Partners Agency Producer: Erica Kaul Production Company: Blink Productions Production Company Producer: Matthew Fone Post Production: Moving Picture Company Director/Editor: Dougal Wilson Sound Design: Anthony Moore @ Factory Studios |
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| Best Idea in 40 Seconds Entrant: The Red Brick Road Client: Olympus Product: Olympus ‘Tough’ Title: Toddler Creative Director: Justin Tindall Agency: The Red Brick Road Agency Producer: Karli James Production Company: Blink Productions Director: Dougal Wilson Editor: Joe Guest Lighting Cameraman: Nanu Segal Production Company Producer: Matthew Fone Sound Design: Anthony Moore @ Factory Studios |
Best Idea in 60 Seconds or Over Entrant: Beattie McGuinness Bungay Client: Coors Brewers Product: Carling Title: Out Creatives: Pat Burns/Gavin McGrath Creative Directors: Trevor Beattie/Bil Bungay Agency: Beattie McGuinness Bungay Agency Producer: Jane Oak Production Company: Sonny London Director: Fredrik Bond Editors: Tim Thornton-Allen/Patric Ryan Lighting Cameraman: Daniel Jesse Hall Production Company Producers: Helen Kenny/Alicia Richards Sound Design: Andy Humphreys @ 750mph |
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| Best Campaign or Series – sponsored by Rushes Entrant: Partizan Client: Arla Foods Product: Lurpak Spreadable Titles: The Mighty Shroom/Potato/Bread Creatives: Matt Gooden/Ben Walker Agency: Wieden + Kennedy Agency Producer: Jon Chads Production Company: Partizan Director: Antoine Bardou-Jacquet Editor: Bill Smedley @ Work Post Production Company Producer: Russell Curtis |
Best Charity Commercial – sponsored by Thomas Thomas Films Entrant: The Communications Agency Client: Prostate Cancer Research Foundation Product: Charity Title: Give A Few Bob Writer: Alan Curson Art Directors: Bruce Hill/Shaun Patchett Creative Director: Alan Curson Agency: The Communications Agency Agency Producer: Bridie Harrison Production Company: Red Bee Media Director: Steve Cope Editor: Tim Hardy Lighting Cameraman: Clive Norman Production Company Producer: Bridie Harrison Sound Design: Pete Muncy Sound Post Production: Gemma Pasierb @ Grand Central Special Effects: The Mill Note: Michael Stevens played the Bob Monkhouse body double |
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| Best Public Service Commercial Entrant: Miles Calcraft Briginshaw Duffy Client: Edge Product: Edge Title: Wrong Direction Creatives: Richard Stoney/Dave Hobbs Creative Directors: Paul Briginshaw/Malcolm Duffy Agency: Miles Calcraft Briginshaw Duffy Agency Producer: Russell Taylor Production Company: Sonny London Director: Fredrik Bond Editor: Tim Thornton-Allen Lighting Cameraman: Tim Maurice-Jones Production Company Producer: Helen Kenny |
Best Programme Sponsorship/Idents Entrant: DDB London Client: Volkswagen Product: Independent Cinema Titles: Lord of The Rings/Toy Story/Ghostbusters Creatives: Gavin Siakimotu/Graeme Hall Creative Director: Jeremy Craigen Agency: DDB London Agency Producer: Sarah Browell Production Company: Rattling Stick Director: Andy McLeod Editor: Richard Orrick Lighting Cameraman: Alwyn Kuchler Production Company Producer: Kirsty Burns |
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| Best Programme Sponsorship/Idents Entrant: This is Real Art Client: MTV Product: Channel Idents Title: Characters Creatives: Paul Belford/Sam Renwick/Kim Hiorthoy/Untitled Document Creative Director: Paul Belford Agency: This is Real Art Agency Producer: Kate Nielsen Production Company: This is Real Art Sound Design: Kim Hiorthoy/Chris Perry Animators: Chris Perry/Kate Rogers/Pete Mellor/Dave Penn/ Kim Hiorthoy |
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| PRESS | |
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| Best Press Advertisement Entrant: DDB London Client: Harvey Nichols Product: Wonderful Life Title: Menswear Creatives: Grant Parker/Joanna Wenley Creative Director: Adam Tucker Typographer/Designer: Oliver Watts Photographers: Beate Sonnenberg/Wayne Parker |
Best Press Advertisement Entrant: DDB London Client: Harvey Nichols Product: Wonderful Life Title: Womenswear Creatives: Grant Parker/Joanna Wenley Creative Director: Adam Tucker Typographer/Designer: Oliver Watts Photographers: Beate Sonnenberg/Wayne Parker/Stock Images |
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| Best Press Campaign – sponsored by TAG Entrant: Abbott Mead Vickers BBDO Client: The Economist Product: The Economist Titles: Left in The Dark/Can’t Know Everything/Dissection/100,000 Braincells/Curiosity Creatives: Mark Fairbanks/Paul Cohen Creative Director: Paul Brazier Typographer/Designer/Illustrators: Non-Format/Geoff McFetridge/Mick Marston/Matthew Green/Seymour Chwast/Fine ‘N’ Dandy |
Best Magazine Advertisement Entrant: DDB London Client: Harvey Nichols Product: Wonderful Life Title: Menswear Creatives: Grant Parker/Joanna Wenley Creative Director: Adam Tucker Typographer/Designer: Oliver Watts Photographers: Beate Sonnenberg/Wayne Parker/Stock Images |
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| Best Magazine Advertisement Entrant: DDB London Client: Harvey Nichols Product: Wonderful Life Title: Womenswear Creatives: Grant Parker/Joanna Wenley Creative Director: Adam Tucker Typographer/Designer: Oliver Watts Photographers: Beate Sonnenberg/Wayne Parker/Stock Images |
Best Magazine Campaign Entrant: Lowe London Client: John Lewis Product: John Lewis Department Store Titles: Shadows–Man/Woman/Child Creatives: George Prest/Johnny Leathers/Ed Morris Creative Director: Ed Morris Typographer/Designer: Dave Towers @ TAG Photographer: Nadav Kander |
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| Best Newspaper Advertisement Entrant: Abbott Mead Vickers BBDO Client: The Economist Product: The Economist Title: Curiosity Creatives: Mark Fairbanks/Paul Cohen Creative Director: Paul Brazier Illustrator: Non-Format Typographer/Designer: Non-Format |
Best Newspaper Advertisement Entrant: Lowe London Client: John Lewis Product: John Lewis Department Store Title: Shadows–Child Creatives: George Prest/Johnny Leathers/Ed Morris Creative Director: Ed Morris Typographer/Designer: Dave Towers @ TAG Photographer: Nadav Kander |
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| Best Newspaper Campaign Entrant: Abbott Mead Vickers BBDO Client: Museum of Childhood Product: Museum of Childhood Titles: Tongue/Barbie/Greyskull/Robot Creatives: Mike Nicholson/Paul Pateman Creative Director: Paul Brazier Typographer/Designer: Paul Pateman Illustrator: Paul Pateman |
Best Newspaper Campaign Entrant: Lowe London Client: John Lewis Product: John Lewis Oxford Street Foodhall Titles: Asparagus/Chocolate/Salmon Creatives: Patrick McClelland/Simon Morris Creative Director: Ed Morris Typographer/Designer: Dave Towers @ TAG Photographer: Coppi Barbieri |
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| Best Charity Advertisement Entrant: Grey London Client: Women’s Aid Product: Women’s Aid Domestic Abuse Charity Titles: What Does it Take?–Fay Ripley/Jemma Kidd/Anna Friel Creatives: Andy Forest/Nicola Hawes Creative Directors: Geoff Smith/Simon Butler Typographer/Designer: Mark Cakebread Photographer: Rankin |
Best Charity Advertisement Entrant: McCann Erickson London Client: Greenpeace Oroduct: Climate Change Title: Two Fingers Creatives: Brian Cooper/Jason Stewart Typographer/Designer: Jason Stewart Illustrator: Jason Stewart |
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| Best Direct Response Advertisement Entrant: This is Real Art Client: Samaritans Product: Volunteer Campaign Title: Waves Creative Directors: Ben Kay/Daryl Corps/Paul Belford/ Agencies: Lunar BBDO/This is Real Art Typographer/Designers: This is Real Art/Paul Belford Illustrators: Chris Perry/Paul Belford |
Best Regional Press Advertisement Entrant: Abbott Mead Vickers BBDO Client: Museum of Childhood Product: Museum of Childhood Title: Greyskull Creatives: Mike Nicholson/Paul Pateman Creative Director: Paul Brazier Typographer/Designer: Paul Pateman Illustrator: Paul Pateman |
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| Best Regional Press Advertisement Entrant: Publicis Client: Cadbury Trebor Bassett Product: Wispa Title: From a Time When… Creatives: Alex Ball/Andy Johns Creative Director: Nik Studzinski Typographer/Designer: Simon Tomlin Art Buyer: Alison Grant |
Best Trade Advertisement Entrant: Mark Denton Design Client: Alison Carmichael Product: Alison Carmichael–Hand Lettering Artist Title: Michelle is a Slag Creatives: Trevor Webb/Ed Morris Creative Directors: Mark Denton/Jonathan Burley Typographer/Designers: Alison Carmichael/Andy Dymock/Mark Denton Photographer: Charlie Crane Illustration: Alison Carmichael |
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| Best Trade Advertisement Entrant: Saatchi & Saatchi Client: Saatchi & Saatchi Product: Saatchi Interactive Title: To Not Advertise Here Creatives: Matthew Skolar/Philippe Fass Creative Director: Kate Stanners/Brian Condly/Paul Domenet Typographer/Designer: Scott Silvey |
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| POSTER | |
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| Best Poster Entrant: DDB London Client: Financial Times Product: Financial Times Title: Sharks Creatives: Will Lowe/Victor Monclus Creative Director: Adam Tucker Typographer/Designer: Pete Mould Illustrator: Denis Scott |
Best Portrait Poster Entrant: Abbot Mead Vickers BBDO Client: Museum of Childhood Product: Museum of Childhood Title: Greyskull Creatives: Mike Nicholson/Paul Pateman Creative Director: Paul Brazier Typographer/Designer: Paul Pateman Illustrator: Paul Pateman |
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| Best Portrait Poster Entrant: This is Real Art Client: Samaritans Product: Volunteer Campaign Title: Waves Creatives: Ben Kay/Daryl Corps/Paul Belford Agencies: Lunar BBDO/This is Real Art Typographer/Designers: This is Real Art/Paul Belford Illustrators: Chris Perry/Paul Belford @ This is Real Art |
Best Portrait Poster Entrant: BBH Client: Britvic Product: Robinsons Fruit Shoot Title: Wing Boy Creatives: Ben Akers/Nadine Akle Creative Directors: Rosie Arnold/Mark Reddy Typographer/Designer: Adrian Johnson Illustrator: Adrian Johnson |
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| Best Landscape Poster Entrant: Lowe London Client: John Lewis Product: John Lewis Department Store Title: Shadows–Man Creatives: George Prest/Johnny Leathers/Ed Morris Creative Director: Ed Morris Typographer/Designer: Dave Towers @ Tag Photographer: Nadav Kander |
Best Landscape Poster Entrant: 4Creative Client: More4 Product: Ghosts Title: Ghosts Creatives: Jim Seath/Andy Booth Creative Director: Brett Foraker Typographer/Designer: Kevin Price Photographers: Alex Howe/George Kavanagh Image Manipulation: TAG Creative Producers: Keeley Pratt/Caroline Hicks |
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| Best Poster Campaign Entrant: Dye Holloway Murray Client: Posterscope Titles: Yesterday/Switch Off/Cheese/Dipsy La..La..Po Creatives: Dave Dye/Phoebe Coulton/David Goss Creative Director: Dave Dye Typographer/Designer: Kieran Ward |
Best Poster Campaign Entrant: Abbott Mead Vickers BBDO Client: The Economist Product: The Economist Titles: Life in The Dark/Curiosity/Can’t Know Everything/Dissection/Sun Revolves/Herd/100,000 Braincells Creatives: Mark Fairbanks/Paul Cohen Creative Director: Paul Brazier Typographer/Designer/Illustrators: Non-Format/Geoff McFetridge/ Mick Marston/Matthew Green/ Seymour Chwast/Fine ‘N’ Dandy |
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| Best Transport Poster Entrant: 4Creative Client: Channel 4 Product: China’s Stolen Children Title: China’s Stolen Children Creative: Mark Hesse Creative Director: Brett Foraker Typographer/Designers: Khutina Griffiths/Danny Crawford Image Manipulation: TAG Creative Note: Images sourced from Getty |
Best Transport Poster Entrant: 4Creative Client: More4 Product: Ghosts Title: Ghosts Creatives: Jim Seath/Andy Booth Creative Director: Brett Foraker Typographer/Designer: Kevin Price Photographers: Alex Howe/George Kavanagh Image Manipulation: TAG Creative Producers: Keeley Pratt/Caroline Hicks |
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| Best Digital Poster Entrant: M&C Saatchi Client: Transport for London Product: Works & Closures Title: Tube Map Creatives: Joe Miller/Tristan Cornelius Creative Director: Graham Fink Animation: Dan Dawson @ Grand Visual |
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| CRAFT PRINT | |
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| Best Art Direction Entrant: This is Real Art Client: Samaritans Product: Volunteer Campaign Title: Waves Creatives: Ben Kay/Daryl Corps/Paul Belford/ Agencies: Lunar BBDO/This is Real Art Typographer/Designers: This is Real Art/Paul Belford Illustrators: Chris Perry/Paul Belford |
Best Art Direction Entrant: RKCR/Y&R Client: Land Rover Product: Defender Title: Sea Wall Creatives: Adrian Lim/Steve Williams Creative Director: Mark Roalfe Photographer: Andy Green |
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| Best Art Direction Entrant: JWT Client: Bayer Product: Berocca Title: Mouse Creatives: Mike McKenna/Greg Martin Creative Directors: Mike McKenna/Greg Martin Illustrator: Nishant Choksi Executive Creative Director: Russell Ramsey |
Best Photography Entrant: Lowe London Client: John Lewis Product: John Lewis Department Store Title: Shadows–Child Writer: George Prest Art Director: Johnny Leathers/Ed Morris Creative Director: Ed Morris Typographer/Designer: Dave Towers @ TAG Photographer: Nadav Kander |
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| Best Photography Entrant: Abbott Mead Vickers BBDO Client: Focus 12 Product: Drug Rehabilitation Title: Heroin Creatives: Bern Hunter/Mark Bond Creative Director: Paul Brazier Photographer: Spike Watson |
Best Photography Entrant: Isobel Advertising Client: Natural History Museum Product: Ice Station Antarctica Title: Boy 1 Creatives: David Alexander/Rob Fletcher Photographer: Paul Thompson |
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| Best Image Manipulation Entrant: Isobel Advertising Client: Natural History Museum Product: Ice Station Antarctica Title: Boy 1 Creatives: David Alexander/Rob Fletcher Photographer: Paul Thompson |
Best Image Manipulation Entrant: Abbott Mead Vickers BBDO Client: TV Licensing Title: Detached Creatives: Barney Ashton/Matt Ryan Creative Director: Paul Brazier Typographer: Aaron Moss CGI: Mark Grosvenor @ Smoke & Mirrors |
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| Best Illustration Entrant: Abbott Mead Vickers BBDO Client: The Economist Product: The Economist Titles: Six Year Olds/100,000 Braincells/Curiosity Creatives: Mark Fairbanks/Paul Cohen Creative Director: Paul Brazier Illustrators: Geoff McFetridge/Mick Marston/Non-Format |
Best Typography – sponsored by Dymock Entrant: Lowe London Client: InBev Product: Peeterman Title: Art Deco Creatives: Patrick McClelland/Simon Morris/Carl Broadhurst/Peter Reid Creative Director: Ed Morris Typographer/Designer: Dave Towers @ TAG Photographer: Laurie Haskell |
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| Best Typography – sponsored by Dymock Entrants: Leo Burnett/Mark Denton Client: Alison Carmichael Product: Hand Lettering Artist Title: Michelle is a Slag Creatives: Ed Morris/Trevor Webb Creative Directors: Jonathan Burley/Mark Denton Typographer/Designers: Andy Dymock/Alison Carmichael/Mark Denton Photographer: Charlie Crane Image Manipulation: Oli Carver Lettering Artist: Alison Carmichael |
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| CRAFT TV | |
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| Best Editing Entrant: Gorgeous Enterprises Client: Skoda Product: Fabia Title: Cake Creatives: Chris Bovill/John Allison Creative Director: Richard Flintham Agency Producer: Nicky Barnes Production Company: Gorgeous Enterprises Director: Chris Palmer Editor: Paul Watts @ The Quarry Lighting Cameraman: Bruno Delbonnel Production Company Producer: Rupert Smythe Sound Design: Parv Thind @ Wave Production Designer: Brian Morris Music Publisher: EMI Composer: Rodgers & Hammerstein Song: Julie Andrews–My Favourite Things |
Best Direction – sponsored by Cut & Run Entrant: Sonny London Client: Coors Brewers Product: Carling Title: Space Creatives: Patrick Burns/Gavin McGrath Creative Director: Trevor Beattie Agency: Beattie McGuinness Bungay Agency Producer: Jane Oak Account Directior: Clare Campbell Production Company: Sonny London Director: Fredrik Bond Editor: Tim Thornton-Allen @ Marshall Street Editors Lighting Cameraman: Jess Hall Production Company Producer: Alicia Bernard Sound Design: Andy Humphreys @ 750 mph Production Facility Company: The Sofa, Czech Republic Sofa Producer: Fady Salameh Production Art Director: Ondrej Nekvasil Post Production Producer: Scott Griffin @ MPC CG Supervisor: Duncan McWilliam 2D Supervision: Bill McNamara |
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| Best Use of Animation – sponsored by A Large Evil Corporation Entrant: Blink Productions Client: Audi Product: A5 Title: Lines Agency: BBH Creatives: Alex Grieve/Adrian Rossi/Russell Ramsey Agency Producer: Nick Glendinning Production Company: Blink Productions Director: Lynn Fox Sound Design: Wave Post Production: The Mill Animation: Lyn Fox/Mikko Martikainen/James Sindall @ The Mill |
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| DIGITAL | |
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| Best Microsite Entrant: Poke Client: Orange Product: Glastonbury Sponsorship Title: Spot the Bull Creative: Simon Cook Creative Director: Iain Tait Typographer/Designer: Simon Cook Illustration: Simon Cook Programmer: Andrew Knott Project Lead: Kester Bright Project Manager: Karen Slade |
Best User-Generated Content (UGC) Entrant: Abbott Mead Vickers BBDO Client: BBC 2 Product: BBC 2 Titles: Mirror/Chase/Gallery/Tent/Zoe Trope/Seascape Creatives: Rob Oliver/Chris Bardsley Creative Director: Paul Brazier Production Company: Red Bee Media Producer: John Golley Directors: Joanna Bailey(Mirror)/Michael Geoghegan (Seascape)/Mark Jenkins (Chase)/Ian Cross /Stuart Hilton (Tent/Zoe Trope) |
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| ALL OTHER MEDIA | |
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| Most Promising Newcomer(s) Entrant: Sonny London Client: Transport for London Product: Cycling Title: Signs Creatives: Tom Drew/Uche Ezugwu Creative Director: Graham Fink Agency: M&C Saatchi Agency Producer: Ben Catford Production Company: Sonny London Director: Emil Moller Editor: Amanda Perry @ Peep Show Lighting Cameraman: Jakob Ihre Production Company Producer: Helen Kenny Post Production: Absolute Post Post Production Producer: Chris Allen Flame/Visual Effects Artist: Phil Olham Special Effects: Chris Allen Sound Engineers: Andy Humphreys/Nigel Crowley @ 750mph |
Best Multimedia Campaign Entrant: CHI & Partners Client: Carphone Warehouse Product: Carphone Warehouse Title: X-Factor Agency: CHI & Partners Creatives: Tom Skinner/Rick Standley Creative Directors: Warren Moore/Thiago de Moraes Production Company: Unit 9 Production Company Producers: Kingsley Pang/Sian Parker Director: Thiago de Moraes Sound Design: David Poole @ Marmalade |
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| Best Use of Media/Ambient Entrant: CDP Client: JAL Product: Price Campaign Title: Suitcase Creatives: Andy Preston/Joe Williams Creative Director: Jonathan Drapes |
Best Use of Media/Ambient Entrant: Abbott Mead Vickers BBDO Client: Museum of Childhood Product: Museum of Childhood Title: Space Rocket Stickers Creatives: Mike Nicholson/Paul Pateman Creative Director: Paul Brazier Typographer/Designer: Paul Pateman Illustrator: Paul Pateman |
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