TV AND CINEMA Best Idea in 40 Seconds Entrant: RKCR/Y&R Client: BBC Product: BBC 4–Edwardian Season Title: People Like Us Creatives: Jules Chalkley/Nik Simons Creative Director: Ben Priest Agency: RKCR/Y&R Agency Producer: Edel Erickson Production Company: Red Bee Media Director: Steve Cope Lighting Cameraman: Clive Norman Production Company Producer: Edel Erickson Editor: Tim Hardy