PRINT Gold: Best Illustration Bronze: Best Press Campaign Bronze: Best Direct Response Advertisement Bronze: Best Existing Campaign Entrant: Leo Burnett Client: Department of Health Product: Social Work Recruitment Title: Gemma Writer: Matt Wheeler Art Director: David Chidlow Typographers: Dave McKean / David Chidlow Illustrator: Dave McKean Creative Directors: Mike McKenna / Greg Martin / Paul Shearer / Jim Thornton